Today at Adobe Summit, Adobe (Nasdaq:ADBE) announced major advances to its global partner program, which now includes over 3,000 agencies, system integrators, and technology partners as well as hundreds of thousands of developers. The expanded Adobe Exchange program offers go-tomarket services that allow third parties to integrate their technologies with Adobe Marketing Cloud, Creative Cloud and Document Cloud. Over 250 technology partners now extend the functionality of Adobe’s digital marketing tools and showcase their solutions on Adobe Exchange. These technologies offer further personalization, analytics, and content delivery options, as well as integrations with e-commerce, social media, and advertising systems. The company also announced advancements to the Adobe Cloud Platform including Adobe I/O, a new unified developer portal adobe.io with an expanded set of services developers can access across all three clouds.
“The growth of our partner ecosystem has been enormous,” said Abhay Parasnis, executive vice president and chief technology officer at Adobe. “Partner Day at Adobe Summit is now our largest partner event of the year. We expect over 950 global solution partners to join us, over 40 percent more than last year.”
Customers are now activating over 1,000 new partner integrations with Adobe Marketing Cloud per quarter as they extend the reach of Adobe’s digital marketing solutions within their organizations. Over 1,100 customers rely on integrations into Adobe Analytics alone. For example, Adobe customers like American Express, Lenovo and Samsung license Dun & Bradstreet’s digital audience data products to improve their programmatic advertising and digital marketing efforts. Dun & Bradstreet’s audiences help Adobe customers better identify and target anonymous prospects defined by such business demographics as company size, industry and job function. Customers combine Dun & Bradstreet’s data with their own data to develop more comprehensive audience profiles, which are then used for ad targeting and website optimization.
“With Dun & Bradstreet’s Audience Solutions data readily available in Adobe Marketing Cloud, B2B marketers can be assured they are targeting the right prospects online,” said Michael Bird, Global Head of Sales and Marketing, Dun & Bradstreet. “Through the Adobe Partner program, we’re pleased to integrate across additional channels to further enable increased ROI to an even wider swath of marketers.”