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Advantage Rent A Car Undergoes Full Rebrand

February 4, 2017 Motoring No Comments Email Email

Advantage Rent A Car (AEZ), which operates through its Advantage and EZ brands, is proud to announce a new direction for its Advantage brand that features a fresh logo, an updated website and a robust new Awards program that supports the company’s value-driven philosophy.

“Advantage has built a reputation for providing superior value and service at an amazing price,” said Scott Davido, President of AEZ. “Our new corporate logo and identity better reflect our dedication to customers and our corporate culture.”

The new logo and identity are launching in association with a completely re-envisioned website,, which Davido said, “not only improves functionality but reaffirms our commitment to continually improving the customer experience.”

A significant feature of AEZ’s updated identity is the new Advantage Awards program, which offers benefits for corporations, business and leisure travelers, and travel agents. Signing up is easy and customers get closer to different rewards every time they rent a vehicle. For instance, benefits for business or leisure travelers include prepaid gas, the use of a GPS, toll pass or car seat, and a dedicated service line at the rental counter.

AEZ’s new identity will be rolled out over the course of 2017, unifying the company’s domestic and overseas locations. In addition, AEZ is developing a mobile app to further expedite and streamline transactions. It will launch later in 2017.

“We at Advantage are very excited about our new branding,” said Director of Marketing Andrea Peters. “It represents the direction and quality offerings that business and leisure travel customers have come to expect from us. Plus, it’s an identity that will carry our company into the future.”

Chris Toledo, Vice President of IT, noted that the new website takes into consideration the latest in both technology and consumer behavior.

“Built with mobility in mind, the new site features a responsive design that offers an optimal viewing experience across a wide range of devices,” he said. “The clean, user-friendly interface makes renting a car from Advantage simple and efficient, which is what today’s drivers expect from a website.”

A similar effort is in the works for Advantage’s partner brand, EZ Rent-A-Car. It, too, will include a newly designed logo, a contemporary and user-friendly website and a revamped E-Z Money Rewards Program.

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