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Adventure World’s Extraordinary World Trivia success

May 8, 2014 Social Media No Comments Email Email

Adventure World’s biggest ever online campaign, Extraordinary World Trivia is proving a hit with more than 3 million games played across Australia and New Zealand on desktop, mobile and tablet devices since  it launched in mid-April.

Players still have 2 weeks left to battle it out for a place amongst the top 100 in the online trivia contest. Competitors have 20 seconds to answer as many questions correct as possible during 6 stages – each covering a different continent. Players who complete all 6 continents will receive a score and position on the leaderboard.

One of the lucky top 100 entrants will win a $20,000 Adventure World travel voucher to put towards their dream holiday, while 5 runners-up will receive a Canon Digital SLR EOS700D Camera Super Kit. All entrants that register receive a $100 Adventure World travel voucher to put towards their next extraordinary adventure, which can be redeemed with Adventure World or at travel agencies around the country.

Adventure World Managing Director Fiona Hunt says “the 6-week long campaign is enhancing Adventure World’s position  as the market leading soft adventure specialists, which trade will benefit from in the months ahead as they redeem their travel vouchers.”

“Our campaign showcases Adventure World as the destination experts across each of the continents featured and opens consumer eyes to the lifetime of extraordinary travel available with Adventure World, inspiring them to see the world with us,” she says.

“Other trends from the games played to date include a 2/3 female to 1/3 male ratio. The most correct answers have been recorded in the North America continent stage and perhaps not surprisingly Antarctica is the continent that people know the least about.”

Players can compete for ultimate bragging rights by sharing their score on Facebook and Twitter, or follow the campaign on social media using the hashtag #ExtraordinaryAW. To play, visit http://trivia.adventureworld.com from a desktop, tablet or smartphone or visit the official Adventure World Facebook page –facebook.com/AdventureWorldTravel. Extraordinary World Trivia runs until 22 May 12pm (AEST), 2014. Entry is open to residents of Australia and New Zealand who are aged 18 years or over. The game is supported in IE 9.0+, Firefox 25+, Safari 6+, Chrome 30+ and Android 4+. IE8 and earlier is not supported. Terms and conditions apply.

For more info, ask your sales manager, contact Adventure World on 1300 363 055 or visit www.adventureworld.com.

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