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Africa adventures on the up

March 23, 2016 Wholesaler No Comments Email Email

Almost six months on from the launch of its 2016/17 Africa, Egypt & Middle East programme in its new standalone brochure format, soft adventure specialist, Adventure World has reported a significant upswing in sales to Africa, with regions such as Kenya tracking 55% up on last year.

Adventure World_Kenya_Giraffe

 Neil Rodgers, General Manager, Adventure World said “This year Africa has really re-emerged as the holiday destination of choice for Australian travellers with an adventure interest.

“There are a number of factors that are helping to drive Africa’s resurgence. The Australian dollar is performing particularly well against the South African rand, meaning there has never been a better value time to explore South Africa and Namibia. As such, we’re seeing a lean towards the higher end journeys, which of course translates into bigger earning potential for agents.

“Kenya has been another success story, with sales tracking at 55% up year on year. This has been helped by a number of key initiatives which have been put in place to encourage visitation including the confirmation by the Kenya Wildlife Service to review and reduce park fees across popular national parks such as Tsavo, Amboseli, Lake Nakuru, Nairobi and Aberdare National Parks making them more accessible.

“There has also been a visa waiver instated for children under 16 years travelling to Kenya. The removal of these fees has subsequently driven a surge in families travelling to the region for a unique, experience-based holiday.

“Further south, Zimbabwe is re-establishing itself as the safari destination of choice as more Australian travellers recognise how much the region has in its favour including fascinating history and four UNESCO World Heritage Sites; a diverse range of adventure activities; spectacular, contrasting landscapes; optimal game viewing opportunities and friendly locals.

“Adventure World has long been known amongst the industry as the Africa travel specialists and having worked so long with the destination, we’re delighted to see it enjoying such a strong upturn. As such a bucket list fixture, we expect this trend to continue well into 2017 and beyond.”

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