Global Travel Media » Blog Archive » Africa Hotel Investment Forum (AHIF) will generate $millions for Addis, $billions for Africa

Home » Conferences » Currently Reading:

Africa Hotel Investment Forum (AHIF) will generate $millions for Addis, $billions for Africa

July 4, 2019 Conferences No Comments Email Email

An independent assessment by the international tourism advisory expert, Martin Jansen van Vuuren, a partner at Futureneer Advisors ( , has quantified the significant economic benefits to host countries of the influential Africa Hotel Investment Forum (AHIF). He reveals that when AHIF returns to Addis Ababa at the end of September, it could bring over one and a half million dollars in direct benefit to the local economy, an additional two million dollars in indirect benefit and over a quarter a million in tax to the Ethiopian host government if spending at the 2019 event is a mere 10% more than when it was held in the city in 2014. This assessment is based on recent research of attendees at AHIF and a study on the economic impact of previous editions of the conference.

Looking back over the history of AHIF since the first conference in Casablanca in 2011, the event has made a total impact on the local host economies of $21.24 million of which $8.64 million is direct and $12.6 is indirect.  In doing so, it has helped to create or sustain over 6,000 jobs and generate $1.4m in tax to the governments of the host countries.

Year City Total direct impact on City economy Multiplier impact (indirect and induced) Total added to City GDP (direct, indirect and induced) Estimated contribution to Taxes Estimated contribution to Employment
2011        Casablanca 250 290 540 40 60
2012        Nairobi 640 960 1 600 100 510
2013        Nairobi 970 1 520 2 490 150 750
2014        Addis Ababa 1 440 1 800 3 240 220 1 570
2015        Addis Ababa 1 320 1 640 2 960 200 1 230
2016        Lomé 500 540 1 040 80 230
2016        Kigali 1 800 3 190 4 980 290 1 110
2017        Kigali 720 1 040 1 760 120 520
2018        Nairobi 1 000 1 620 2 630 200 410
       Total 8 640 12 600 21 240 1 400 6 390
2019        Addis (projected) 1580 1 980 3 560 240 1 730

But that’s not all, the primary purpose of AHIF is to facilitate dialogue and ultimately deal-making between the top businesspeople present. Two surveys of delegates attending AHIF events between 2011 and 2018 (segmented by delegates that did or did not conclude a deal) indicated an average value of $12.2 million per transaction in 2018 and $4.6 million over the 8-year period. On the assumption that these findings, which were based on a sample of delegates, were representative of the whole group of attendees, AHIF facilitated around $2.8 billion of investment in the hospitality sector across Africa in 2018 and $6.2 billion between 2011 and 2018.

Martin Jansen van Vuuren, said: “One important measure of AHIF’s success is the high-level of the delegates it attracts – the attending CEO’s and MD’s do not only spend more than average by staying in the best hotels but much more importantly, they are people with the ability to make decisions, including whether or not to invest in a destination – and that’s reflected in the value of deals done.”

Martin’s report also highlights intangible benefits that flow from hosting AHIF. These include increased awareness of the destination’s conference and tourism offering, improved credentials, which will assist bidding for future events and employment opportunities and skills transfer for workers in local supplier companies.

Matthew Weihs, Managing Director of Bench Events (, which organises AHIF, said: “It’s exciting and gratifying to see how much the conference adds to the destinations we visit and to the hospitality sector across Africa. At this year’s event, I am aware of more serious investors coming with more money behind them than ever before, so it feels to me that the hospitality industry in Africa is rapidly becoming more mature and sophisticated.”

Comment on this Article:

Time limit is exhausted. Please reload CAPTCHA.

Platinium Partnership


Elite Partnership Sponsors


Premier Partnership Sponsors


Official Media Event Partner


Global travel media endorses the following travel Publication