Global Travel Media » Blog Archive » AFTA appoints National Manager – Strategy & Policy

Home » Appointments » Currently Reading:

AFTA appoints National Manager – Strategy & Policy

May 15, 2014 Appointments No Comments Email Email

AFTA is very pleased to announce the appointment of Dean Long to the new position of National Manager – Strategy & Policy.

Dean will work alongside the AFTA Chief Executive on a range of domestic and international policy issues to ensure the travel & tourism industry continues on its growth direction.

“We are extremely pleased to have secured the services of Dean to help drive the many strategic and policy issues in which AFTA is engaging. Dean brings nearly a decade of experience from the government and private tourism sectors; with his most recent role being the Senior Policy Advisor to the former NSW Minister for Tourism and Major Events the Hon. George Souris. His policy and industry experience will be of great value to AFTA going forward” said Jayson Westbury, AFTA Chief Executive.

Dean was responsible for developing and advising Mr Souris on issues affecting the Tourism and Major Event’s portfolio. This included the establishment and record funding of Destination NSW in 2011, the creation of the NSW Visitor Economy Industry Action Plan, development and implementation of the China Tourism Strategy 2020 and the most aggressive major event investment strategy in NSW’s history.

During this time NSW achieved record growth from International and Domestic Visitors which was driven by a whole of government approach by the NSW Government in areas such as the hospitality, racing and arts sectors that impact the wider tourism industry. Dean’s exceptional knowledge of the tourism and government sectors further enforces AFTA’s ability to represent AFTA members domestic and internationally.

“I am really pleased to be joining AFTA and work alongside Jayson for the good of the travel and tourism industry and of course the AFTA members. I am looking forward to drive forward the many important issues that the industry is facing over the coming months and years” said Mr Dean will commence on Monday 19th May 2014.

Comment on this Article:

Time limit is exhausted. Please reload CAPTCHA.

Platinium Partnership


Elite Partnership Sponsors


Premier Partnership Sponsors


Official Media Event Partner


Global Travel media endorses the following travel publication




11 12