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AFTA bulletins open window on Aussie travel industry

April 3, 2017 Headline News No Comments Email Email

Travel to Thailand stabilised in January 2017 but was still below the five-year average, while the USA recovered from a negative December (down 10.1%) to grow 6% in January. Those trends – plus a lot more information about the Australian travel industry itself – are taken from new bulletins published online by the Australian Federation of Travel Agents (AFTA).

AFTA’s new monthly report, titled AFTA Travel Trends, aims to help AFTA members and the greater travel industry understand the latest patterns in travel. An outbound overview uses information provided by the Australian Bureau of Statistics (ABS) Overseas Arrivals and Departures (OAD) data set. Performance indicators are provided for each market. A neutral rating is provided for markets which have a year-on-year variation within 2%.

The AFTA reports, published monthly, are backed by easy-to-view snapshots carrying information about the industry. An example: a total of 19,830 full-time-equivalent travel consultants are employed in Australia and 42% of travel agencies nationally are looking to hire new staff in 2017.

AFTA Travel Trends details outbound departures and inbound arrivals data for major Australian source markets and the destinations that Australians are travelling to. The publication also provides information on the market share of airlines and the underlying purpose of international travel for Australians.

“More than 70% of all Australian departures are made through an Australian travel agent and, as a trusted source of industry information and data, AFTA is pleased to be able to collate this into our new Travel Trends monthly report,” AFTA chief executive Jayson Westbury said.

“This report is provided by AFTA at no cost to help inform stakeholders about the facts and trends in the travel industry in Australia. We are committed to supporting the industry to prosper.”

AFTA’s March Travel Trends show that Australians took 9.9 million trips over the past 12 months (year ending Jan 2017). This was another year that the travel industry saw upward growth in outbound travel (4.2% higher than the previous year).

The inbound market achieved a record growth rate of 10.3% with more than 8.3 million visitors travelling to Australia.

Japan stands out as an outbound destination, up 109.9% since 2013 with more than 361,000 Australians visiting last year.

In addition to the AFTA Travel Trends report, AFTA has created two industry fact sheets: one on the employment profile of the sector and the other on the overall characteristics of the Australian travel sector. The fact sheets provide detailed information on the types of travel agents, the states that have the highest rate of employment for travel agents and the key attributes employers are looking for in staff.

The fact sheets will be updated yearly and are based on information provided by the industry through the ATAS process.

The AFTA Travel Trends report will be produced on a monthly basis and is available to industry through the AFTA website,

“AFTA hopes that these reports and information sheets will assist the broad set of stakeholders interested in knowing more about the travel industry and the trends that are developing over the coming years,” Westbury said.

“We look forward to feedback on these reports and fact sheets as we continue to bring the industry valuable information in support of travel agents.”

Written by Peter Needham

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