The spotlight is certainly on ATAS accredited travel agencies in Tasmania thanks to AFTA’s strategic partnership with the Tasmanian Government, which was officially launched, on Friday 19 August at a local ATAS accredited Hobart agency.
The twomonth long multi-channel campaign is only halfway through but has already hit some 250,000 consumers across local television, radio, newspaper and through Google’s Display Network. The ATAS TVC even made a star appearance during the weekend’s Football Grand Final.
Today, the next phase of the campaign begins as AFTA touches down in Tasmania to visit ATAS accredited travel agents right across the state.
Thanks to the support of Avis, an AFTA Allied Member and longstanding sponsor of the National Travel Industry Awards, the team will have a car to fulfill their action packed schedule which will see AFTA team members visit accredited agencies in Hobart, Launceston, Devonport, Burnie and Penguin.
“Avis is a longstanding supporter of AFTA and the travel industry and we are very pleased to be supporting this important initiative in Tasmania,” said Russell Butler, Avis Travel Industry Manager.
“The objective of phase 2 and the reason for the visit is multi-faceted,” said Jayson Westbury, AFTA Chief Executive.
“It is to ensure our members are complying with Australian Consumer Law by removing all references to the TCF and previous licensing arrangements. It is also to support agencies in maximising their accreditation by both leveraging the logo in their own marketing initiatives, and to jointly explore new ways that AFTA can cooperatively work with agents to reinforce the ATAS message to Australian travellers and particularly in Tasmania,” said Westbury.
AFTA invites industry to follow the journey via the twitter handle @AFTAOfficial.