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AFTA sharpens consumer awareness with big prize

March 29, 2017 Headline News 1 Comment Email Email

AFTA will next week bring ATAS-accredited travel agencies into the limelight as it encourages consumers to vote for their favourite travel agency and gain the chance to win an APT Mekong River Cruise valued at over AUD 7000.

The campaign aims for the second consecutive year to promote bricks and mortar suburban ATAS travel agencies. AFTA believes that the momentum generated by the 2016 program will garner even more participation this year.

“ATAS-accredited businesses wanting to reach and engage with their travel clients in a new and inspiring way are encouraged to participate,” an AFTA statement said.

The objectives of the People’s Choice initiative are twofold. Firstly, the aim is to raise the awareness of ATAS accredited travel agents by delivering a compelling campaign and prize which encourages maximum consumer participation and simultaneously spreads the reach of the ATAS brand.

Secondly, by linking the campaign to the ATAS Retail Travel Agency of the Year award, AFTA can celebrate and recognise an ATAS travel agency that does an exceptional job at embracing and proactively promoting the ATAS brand.

AFTA welcomes APT as both Campaign Prize Partner and Gold NTIA Sponsor for the category, People’s choice ATAS retail Travel Agency of the Year.

“AFTA is thrilled to have APT join NTIA as a Gold Sponsor and we really appreciate the tremendous support they are providing to deliver the prize for consumers to get involved in the ATAS Retail Travel Agency of the year process,” said AFTA chief executive, Jayson Westbury.

APT executive general manager global marketing and sales, Debra Fox, says the sponsorship reflects APT’s appreciation of the role bricks and motor agencies play in the travel industry.

“We think that consumers will agree that a great travel agency is the first step toward a great travel experience. Their passion, dedication and willingness to go the extra mile for their clients drives the industry, and excellence in these areas deserves to be recognised,” Fox said.

The competition mechanics will be delivered through International Traveller Magazine and Australian Traveller Magazine and their websites which receive 1.5 million consumer visits a year.

The ATAS travel agency with the most consumer votes in each state will be a finalist and the winner will be the finalist that receives the most votes. The winning travel agency will be presented with the prestigious People’s Choice: ATAS Retail Travel Agency of the Year Award at the National Travel Industry Awards on Saturday 22 July 2017, the industry’s night of nights.

AFTA has developed promotional banners that travel agents can use to promote themselves to consumers and rally votes.  Details on how to access these assets will be provided closer to the campaign launch.

Competition Overview: Have your clients vote for you as their favourite ATAS travel agency and they will go in the draw to win an 8-Day Vietnam and Cambodia Mekong River Cruise valued at over AUD 7000 thanks to APT.

Key Dates:

  • Campaign Live – Thursday 6 April 2017
  • Voting Closes – Friday 30 June 2017
  • Finalists Announced – Monday 10 July 2017
  • Winners announced NTIA Gala Dinner – Saturday 22 July 2017

The 2016 People’s Choice Finalists were;

NSW      Queanbeyan City Travel and Cruise (2016 Winner)

ACT       Weston Cruise & Travel

SA/NT    Kingscote Travel

TAS       Home Travel Company

VIC        Meridian Travel

WA        italktravel Hillarys

QLD      Discover Travel & Cruise

Edited by Peter Needham

Currently there is "1 comment" on this Article:

  1. Peter says:

    What a waste of time and effort by AFTA.

    What the hell is the benefit of ATAS accreditation? Certainly no consumer would be able to tell you. Or any agent for that matter. Means nothing.

    Simply AFTA talking to itself again after the massive fraud on the public by dismantling TCF consumer protections and oversight of agency licensing.

    Shame on you AFTA.

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