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AFTA To Participate In Strategic Boot Camp With Traveller Choice Tassie Agents

February 27, 2017 Business News No Comments Email Email

The Australian Federation of Travel Agents (AFTA) is thrilled to be invited to Tasmania this weekend to participate in a strategic planning “boot camp” with Travellers Choice, the first and only independent retail travel network in Australia to have all agents ATAS accredited.

The boot camp follows on from the two-month long multi-channel consumer campaign to educate Tasmanian residents about ATAS and the importance of booking travel with an industry accredited travel agent. The campaign was funded by the Tasmanian Government and administered by AFTA and ran across television, radio, newspaper and online.

The boot camp will review the year that was, but more importantly will focus on how Travellers Choice agents can combine their marketing prowess to reach, engage, educate and book travel for Tasmanian residence.

Kathy Granger, Director Burnie and Smithton Travel Centres said; “I have been considering the idea of a ‘boot camp’ event for Travellers Choice offices in Tasmania for some time, so that we can share best practice.

Our ATAS accreditation is already featured across all of our marketing activity but we will explore further opportunities to ensure that our customers think of Travellers Choice first when they are looking for professional and reputable travel agents. I am thrilled that ATAS have agreed to support us and to present the latest updates from Industry.”

“The AFTA marketing team works very hard to ensure that they are always thinking of new and creative ways to support agents and what better way to do this than participate in a strategic boot camp”, said Jayson Westbury AFTA Chief Executive.

“AFTA is wholeheartedly committed to supporting every single accredited travel agent right across Australia, whether located in major cities or small country towns. We want their ATAS accreditation to matter,” said Westbury.

“Since ATAS launched we’ve reached more than 9 million consumers across national and regional television, 4 million consumers across newspapers, travel publications and inflight magazines and 3.85 million through commercial radio. More recently our heavy online presence seen the ATAS video viewed 581,499 times and the brand has gained 15.6 million digital impressions targeting travel go-ers. Boot camps like this one help ATAS agents get the best out of this national exposure,” added Westbury.

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