Over 240 agents attended ‘soirees’ in Sydney, Melbourne and Brisbane this week as part of New Caledonia Tourism’s (NCT) 2016 Trade Roadshow, however the events were very different to previous affairs with this year’s launching the destination’s new virtual reality (VR) experience.
Australian travel agents enjoyed sailing around the Isle of Pines aboard a traditional outrigger, exploring the Loyalty Islands with the lands’ chief and touring the “Paris of the South” – all without needing their passport.
A first for any South Pacific destination, agents were transported to one of their closest neighbours through a series of 360 degree videos, enabling them to experience the French-infused Pacific island destination from a whole new perspective.
The experience merges gaming with real-life destination content, creating a whole new layer to the VR experience and encouraging participants to progress through by unlocking hidden content.
The event also involved an interactive educational game of trivia, providing agents with the chance to win fantastic prizes, including all-inclusive holidays to New Caledonia, and all whilst enjoying French champagne.
NCT’s Australia representative, Caroline Brunel said NCT is thrilled to finally share the destination’s first fully immersive VR experience and provide its frontline staff with exciting new tools and insights to increase awareness and demand for New Caledonia.
“VR has been labelled the future of destination marketing and we’re delighted to announce New Caledonia Tourism is at the forefront of this movement, allowing agents to discover the many worlds of New Caledonia for themselves, and without stepping foot on a plane,” she said.
“Feedback from the agents has been fantastic; we hope this is an indication of the continuation of momentum we’ve garnered in the past 12 months and grow on last year’s record figures which showed a 15.8 per cent increase in inbound Aussie visitors,” said Ms Brunel.