Cruise Lines International Association (CLIA) Australasia has revealed the first round of winners in its inaugural Plan A Cruise Month promotion.
Bon Voyage Travel & Cruise NZ has won the first of four cruise giveaways with cruise specialist Tonia Timmins choosing to join a voyage to Tasmania onboard Carnival Cruise Line’s Carnival Legend as her prize. The agency was awarded the first major prize for their nationwide promotion of Plan A Cruise Month including a 16-page “What’s in Port” guide to the NZ summer cruise season in the New Zealand Herald.
Mobile Travel Agent Sarah Fenton has received $1000 in marketing co-op funds following her strong Plan A Cruise Month social media campaign. Since the start of the month, Sarah has been busy promoting CLIA member cruise line deals and offerings on Twitter and Facebook using #cruisemonth.
Meanwhile Roslyn Savio from Atour Travel Cherrybrook and Andy Thompson from House of Travel Takapuna NZ are toasting their Plan A Cruise Month efforts with a bottle of champagne.
Throughout October, CLIA agent members go in the draw for a weekly cruise prize every time they make a deposited cruise booking, with the great prize pool including four cruises, champagne and double passes to the 2017 CLIA Cruise Industry Awards.
Meanwhile the best social media and marketing efforts incorporating #cruisemonth go in a weekly draw to win $1000 in co-op marketing funds. Agents just need to follow and tag CLIA Australasia on Twitter or Facebook and include #cruisemonth in their post.
Reflecting the growth of the cruise industry worldwide, Plan A Cruise Month replaces the shorter annual Cruise Week promotion and has been rolled out by CLIA offices around the world in the first international coordination of the month-long promotion.