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Agents Urged to Come Back New with Princess Cruises Competition

March 13, 2014 Agents Incentives No Comments Email Email

Australian travel agents are being invited to “come back new” on a revitalising Princess Cruises’ holiday with a new competition aimed at boosting industry awareness on the cruise line’s new brand positioning.

Following extensive market research, the cruise line has launched its new tagline “come back new”, which replaces “escape completely”, and targets “meaningful travellers” who desire enriching and transformative experiences.

Agents can learn more about the new brand positioning through a “come back new” training module on Princess Academy.

All agents who complete the module can go in the running for a nine-night Diamond Princess cruise around Japan in a balcony stateroom by explaining how Princess Cruises can make their clients come back new in 25 words or fewer.

For more information and to enter the competition, which runs until April 23, 2014, visit World’s Leading Cruise Lines at

A video capturing the essence of “come back new” can be seen on Princess Cruises YouTube page.

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