Agora Hotel Alliance Boutique Resort “Kyu Karuizawa Hotel” Rebranded And Opening On Saturday, July 11, 2015
AGORA Hospitalities Co., Ltd. (Representative Director & CEO: Aya Aso, Head Office: Minato-ku, Tokyo), dedicated to the vision of “A Collection of Beautiful Japan,” will open the rebranded Kyu Karuizawa Hotel (Address: 491−5 Karuizawa, Karuizawa-machi, Kitasaku-gun, Nagano 389-0102, Japan, No. of guest rooms: 50, General Manager: Masanori Fujita) on Saturday, July 11, 2015 with a new concept and renovated facilities.
AGORA Hospitalities has redefined the Kyu Karuizawa Hotel’s concept as “An Unpretentious Resort for a Socialite’s Lifestyle,” and the hotel will retain its dignity as one of Japan’s venerable historic highland resorts while repositioning itself as a boutique resort offering premium-quality services and relaxing ambience. Guests can lounge in a charming yet unpretentious atmosphere as if in a private villa, freed from the dress codes and constraints of urban living
A Charitable Hotel
The hotel’s core target is “socialites,” as highlighted in the concept, and the image is of self-made people from both Japan and overseas whose lifestyles involve using their wealth to contribute to society. Kyu Karuizawa Hotel is a “charitable hotel” that has committed to make the marvelous time guests spend there an opportunity to make others happy somewhere else in the world, by contributing a portion of revenue from room fees and other services to various charitable organizations.
Room to Read
During the first fiscal year of operation, the hotel’s charitable activities will take the form of a partnership with the special nonprofit organization Room to Read Japan. Room to Read seeks to transform the lives of millions of children in Asia and Africa by focusing on literacy and gender equality in education. Working in collaboration with local communities, partner organizations and governments, they develop literacy skills and a habit of reading among primary school children and ensure girls have the skills and support needed to complete their secondary education. Since 2000, Room to Read has impacted the lives of more than nine million children and aims to reach 10 million children by 2015.
Butlers will attend to guests’ every need and wish during their stay to ensure they spend their leisure time in relaxed and unpretentious comfort.
Contemporary French Restaurant “le signe”
Soshi Ueno will serve as Executive Chef of “le signe.” Expect mouth watering stylish French cuisine painstakingly prepared with strictly selected fresh seasonal ingredients, amid abundant natural surroundings far from the urban hustle and bustle.
Partnership with Positive dream persons
Kyu Karuizawa Hotel’s wedding and banquet facilities, like those of AGORA Fukuoka Hilltop Hotel & Spa, will move the hearts and fulfill the dreams of newlyweds and guests through a partnership with Positive dream persons Inc. (President: Takamasa Sugimoto, Head Office: Shibuya-ku, Tokyo), a company acclaimed for its dedication and know-how in bringing joy to people’s lives.
AGORA Hospitalities Representative Director & CEO Aya Aso states, “The Hokuriku Shinkansen high-speed rail line began serving the area in 2015, making Karuizawa an even more attractive destination for people not only from Tokyo but from all over Japan, so there’s no better year for us to be opening the rebranded Kyu Karuizawa Hotel. I believe Karuizawa, a resort that has enchanted people from all over the globe for over 120 years, is an ideal place for us to convey the beauty of Japan to the world. I am confident this hotel will delight our guests by offering a style and concept perfectly suited to Karuizawa, but which has been missing from the region thus far.”
The Kyu Karuizawa Hotel closed its doors temporarily at the end of November 2014, and full-scale renovations of the guest rooms, bar and lounge, and banquet facilities are currently underway. Once complete, the hotel will have a soft opening in July before the grand opening scheduled for this autumn.
Reservations are already being accepted at the hotel’s teaser site, http://kyukaruizawahotel.com.
AGORA is committed to leveraging ideal locations together with the merit of scale of its hotel alliance to realize the corporate vision of “A Collection of Beautiful Japan.” This is accomplished by operating facilities that contribute positively to their regions, strengthening partnerships and boosting the sharing of management resources and strategies among Alliance hotels and inns nationwide so as to achieve environments where staff can dedicate themselves to delivering the “omotenashi” (gracious hospitality) recognized worldwide as a symbol of “Beautiful Japan,” as well as by proactively expanding our alliance of facilities that offer the very best of Japan to the world.