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AHORN Hotels & Resorts rely on RIMS for email guest communication

April 7, 2017 Hotel News No Comments Email Email

Since being recognized on a market that offers a wide choice to potential guests is getting increasingly difficult for hotels, it is becoming more and more essential to them to invest in their customer relations.

For this reason, the five AHORN Hotels & Resorts in Germany put their trust in RIMS, the Reservation Information Management System by MP-Network, to improve their email guest communication.

AHORN Hotels & Resorts do not only enhance the quality of their hotels’ individual guest communication and create an additional revenue stream for the hotels by the up-selling of rooms and other hotel services. Due to the automation of manual processes they also save time and money with RIMS.

Julian Mieske, Marketing Director of AHORN Hotels & Resorts, points out: “For us as a smaller hotel group it is important to differentiate ourselves by offering higher service and better quality than other hotels in our market segment. With RIMS, we are able to fulfill this goal in our guest-related email communication, too.”

AHORN Hotels & Resorts are now sending, in accordance with their corporate identity standards, the following tailor-made RIMS email templates to their guests.

  • Reservation offer
  • Reservation confirmation
  • Reservation cancellation
  • Landing page for room up-sells
  • Automated pre-arrival mailing

After comparing different solutions, the hotel group’s management decided for the implementation of RIMS due to its flexibility, its personalized and dynamic content capabilities and last but not least its seamless integration with their Front Office system and Web Booking engine.

“We are positive about the functionality of RIMS, the smooth implementation and rollout process, as well as the deep understanding of the hotel-specific requirements of the RIMS team”, Mr. Mieske says.

Benjamin Lindner, founder and CEO of MP-Network GmbH, highlights: “This project is a great example that enhanced email guest communication is not a privilege of luxury hotels anymore. The attractive pricing model makes RIMS affordable for all hotel categories and due to the fast Return-on-Investment RIMS pays for itself.”

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