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Air Algérie digital transformation takes flight with Amadeus partnership

May 31, 2017 Tech No Comments Email Email

In a landmark move to bring superior travel experiences to its customers in Algeria and beyond, Air Algérie, the national airline of Algeria, is embarking on a 10-year transformation program to upgrade nearly all its operational and travel management systems through a new partnership with Amadeus, one of the leading providers of advanced technology solutions for the global travel industry. The milestone agreement was concluded during a signature event held in Algiers, Algeria, bringing together key industry partners, government officials, and top executives from both Air Algérie and Amadeus.

The partnership comes at a time when airlines around the globe are seeking to optimize their business processes and gain a competitive edge through more intelligent management systems. Annually serving around 6 million passengers across four continents, Air Algérie has ambitions to expand its operations by continuing to modernise its management tools and information systems to improve the customer experience.

The airline’s latest transformation program will include a full migration of all Air Algérie reservation, ticketing, inventory management, revenue management, DCS and e-commerce operations to Amadeus-powered platforms over the next decade. In addition, the partnership will seek to enhance the airline’s loyalty, payment, and travel intelligence programs as a new suite of Amadeus solutions are adopted across the business. The associated technology implementations are set to begin later this year.

Bakhouche Alleche, Acting CEO, Air Algérie, said: “The ongoing evolution of Air Algérie is being led in accordance with the very highest international standards and best practices. It is with this vision in mind that we have now cemented a strategic partnership with Amadeus to realize the full value of operating an integrated, world-class technology portfolio. Moreover, having a single integrated system will enable Air Algérie to create more personalised travel experiences and adapt its offerings to customer preferences in real time.”

Julia Sattel, President Airlines at Amadeus, noted: “Shaping the future of travel has always been important to all of us at Amadeus. With a strong domestic market and a growing international footprint, we look forward to working with Air Algérie to enhance its own management capabilities and deliver valuable market, performance and customer insights that strengthen future business growth.”

Maher Koubaa, Vice President Airlines MEA at Amadeus IT Group, added: “The Middle East and Africa is one of the most dynamic region’s globally for the airline industry. Over the next decade, we are committed to helping Air Algérie to capitalize on market opportunities by creating even greater automation, leaner processes, and a stronger operations platform to achieve its expansions plans. The partnership is further validation of Amadeus’s investments in new solutions as we strive to increase our value proposition to airlines worldwide.”

Working in more than 190 markets globally, Amadeus provides technology to keep the travel sector moving – from initial search to making a booking, from pricing to ticketing, from managing reservations to managing check-in and departure processes.

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