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Air France gains visibility all over the world

September 11, 2013 Aviation No Comments Email Email

AirfanceAir France is extending its global advertising campaign to enhance its impact with its customers and take advantage of each different type of media, particularly digital. With new visuals added to its current advertising campaigns, the Company invites you to discover its vision of travel. There are two campaigns: the first highlights the best of Air France products and services, the second refers more particularly to the range of Mini fares available on the domestic and intra-European network.

Air France gains visibility all over the world

A GLOBAL CAMPAIGN TO PROMOTE AIR FRANCE PRODUCTS AND SERVICES

Air France has brought out new advertising visuals to highlight the best of its products and services both on board and on the ground. The new ads, in the press and online, spotlight the Company’s main assets.

« Délice à la française » is an invitation to discover the fine cuisine offered by Air France on board its flights and in its lounges. For all cabin classes, the Company offers a range of fine dining options. In La Première and Business, renowned chefs offer customers on long-haul flights a range of tasty dishes every day.

« Flâner dans Paris » offers all travelers an overview of the most visited capital city in the world. With the Company’s vast network to and via Paris, the charm and the secrets of the City of Light has never been so accessible.

« L’espace d’un voyage en A380 » evokes the silence and comfort offered by the Air France superjumbo. This advert is a prime opportunity to remind us that on 2 September 2013, Air France was the first European airline to start operating the A380 from Europe to Shanghai. It also expanding its offer to and from China with an extensive network as well as specific services aimed at Chinese customers.

Launched a few days in France and China, the campaign will soon cover Italy, Switzerland, Russia, Japan, the United States, Canada, Brazil, Ivory Coast and Senegal.

A CAMPAIGN TO PROMOTE MINI FARES IN EUROPE

Air France is also bringing out new visuals to promote its range of Mini fares in eight European countries: France, Germany, Italy, Spain, Switzerland, Denmark, Sweden and the United Kingdom. The aim of this campaign is to remind customers that Mini fares are available to over 100 short and medium-haul destinations in France and Europe.

With this range of fares available throughout the year, customers have the choice between Classic fares, an all-inclusive product, or Mini fares, a simplified product at very attractive prices without checked baggage. These fares enable you to enjoy a trip at the best price or to create your own trip according to your needs.

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