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Air France Introduces Its Own French Chewing Gum To Make Flying More Enjoyable

July 12, 2017 Aviation No Comments Email Email

As all travelers know, take-off and landing can sometimes cause pain in the ears because the cabin pressure varies and can block passengers’ ears. The chewing action is enough to balance this internal ear pressure and make the travel experience more enjoyable.

To take care of its customers’ ears, Air France has created its own French chewing gum “La gomme à mâcher” with the agency BETC. Two flavors are available, both embodying French-style: pistachio-macaroon and crème brûlée. The gum is made in France and 100 percent natural. With La gomme à mâcher, Air France is once again illustrating French savoir-faire throughout the world.

This new product will be available before take-off on flights AF066 from Paris-Charles de Gaulle to Los Angeles and AF084 from Paris-Charles de Gaulle to San Francisco beginning July 6. The gum will also be offered at various Air France lounges at Paris-Charles de Gaulle (Terminal 2E, hall M, K, L, and 2 F1, F2, G) and Paris-Orly (hall 3).

To prolong the experience after the flight, consumers can find La gomme à mâcher on sale on
Air France Shopping and at colette in Paris (213 rue Saint Honoré – 75001 Paris) beginning July 6, 2017.

As from July 6, consumers can also scan the Snapcode to discover La gomme à mâcher lens.

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