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Air France-KLM Celebrates The 10th Anniversary of Its Flying Blue Program

November 17, 2015 Loyalty No Comments Print Print Email Email

AirfranceTo celebrate its 10th anniversary, Air France-KLM’s Flying Blue loyalty program invites consumers to “Open Your Skeyes,” an immersive music experience on the Flying Blue 360 app featuring a performance by Talisco on Legzira Beach in Morocco. Launched on November 9, 2015, the video showcases Talisco’s hit song “The Keys” with interesting effects and group choreography against the sublime Moroccan sky.

To capture this experience, the video was filmed by 14 cameras mounted on a custom-designed structure to record traveling images along the beach during daylight and after dark. Thus, while watching the video, viewers can change their vantage point of the action at any moment by holding their phone or tablet at different angles, turning their device into its own set of eyes along Legzira Beach.

This immersive experience is accompanied by two complementary videos included on the app. The first is a one-on-one interview with members of the band. In the other video, viewers can admire a 360° view of Legzira Beach and wonder at its captivating natural arches. As with the video for “The Keys,” viewers can change their vantage point in these videos by pointing their device in different directions as they are watching.

For more information on “Open Your Skeyes,” visit openyourskeyes.com or download the Flying Blue 360 app to view the videos.

Flying Blue in a nutshell:

–       One of the leading loyalty programs in Europe;

–       25 million members;

–       64.7 billion Miles earned in 2014, the equivalent of 430,000 round-the-world tickets;

–       A program with 35 airlines and more than 100 non-airline partners;

–       Winner of the “Best Loyalty Program” award for three years running at the prestigious Freddie Awards.           


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