Since the beginning of March, the Air France, France is in the air advertising campaign has been enhanced with ten new visuals including one devoted to Paris, the Company’s leading destination worldwide.
In an aim to inspire people to travel to Paris, Air France portrays a Parisian woman sitting on a cafe terrace.
This ambition is part of a large-scale sales recovery plan on different key markets driven by Alexandre de Juniac, Chairman & CEO of Air France-KLM and Frédéric Gagey, Chairman & CEO of Air France. Both have had the opportunity to meet the main tourism and travel agent professionals worldwide (USA, Côte d’Ivoire, Japan) to promote France as a destination.
This campaign is intended to be a positive illustration, relaying a symbolic image of France to the international public. This is also an opportunity to demonstrate that Air France continues to fly the French flag to all continents, in line with the highest standards of safety and security.
AIR FRANCE OR THE FRENCH ART OF TRAVEL
The Company also celebrates this French touch in its new advertisements, which can be discovered in the printed press, online and on billboards. They highlight the products – Business and Premium Eco -, promotional offers and destinations – Paris, Latin America, USA, Eastern Europe and Africa – and complete the advertising campaign launched in 2014.
Air France will also run an advertising campaign in the media – TV, press, billboard and digital campaign – on ten key priority markets – Germany, Brazil, Canada, China, Spain, USA, France, Italy, Japan and Singapore.
AIR FRANCE, FRANCE IS IN THE AIR
Created by the agency BETC, the France is in the air campaign consists of numerous visuals illustrating the services offered by the Company as well as the iconic destinations served. Unveiled for the first time in March 2014 in the printed press and on billboards as well as on the internet, social media and on the radio, the campaign has today been enhanced with 10 new visuals.
In March 2015, Air France also launched its new advertising film France is in the air on TV channels, in cinemas, online and on social networks (including Instagram and Vine for the first time). This ad conveys both the Company’s openness to the world and its pride in offering a unique French travel experience – with elegance, inventiveness and humour. Fashion, fine dining, the Tour de France, the young dancers of the Paris Opera and even a French kiss…a series of evocative scenes which reflect the Company’s attitude, its fighting spirit and its desire to be closer to its customers.