For the third consecutive year, Australians have chosen Air New Zealand as Australia’s most respected company, outranking and outperforming significantly larger businesses and household names – including Qantas (which came second) and Virgin Australia (which came 12th).
Air New Zealand came top of the Reputation Institute’s Australian Corporate Reputation Index. This highly reputable annual index is drawn from a survey of a 10,000 Australians.
Out of interest, Flight Centre came 16th and it seems to be the only travel agent in the top 60.
Air New Zealand chief executive Christopher Luxon says the airline is determined to be the first choice for Australians and is thrilled its unwavering customer focus has been recognised for the third year running.
“Air New Zealand is in the business of world-class journeys and maintaining such an outstanding performance year in, year out, is down to the incredible efforts of our people to push boundaries and continually enhance all aspects of our customer experience.
“Customer focus underpins reputation leadership. We maintain our leading position by continuing to invest in our aircraft, products and services and by bringing genuine Kiwi warmth to the 17 million journeys we’re part of every year.”
Luxon was so pleased, he made a brief video statement, as below:
The 2019 Corporate Reputation Index has been conducted each year since 2008 by the global Reputation Institute.
The survey asks Australians to rate the companies based on how they feel about each company based on products and services, innovation, workplace, citizenship, governance, leadership and performance. Qantas ranked number two this year, up from number three last year, while JB Hi-Fi rose three places to come third.
Along with operating more trans-Tasman routes from more Australian cities than any other airline, Air New Zealand seamlessly connects Australian travellers to North and South America via its Auckland hub.
The survey saw Australia’s big four banks and some financial service firms take a dive in the rankings.
“In the past 12 months we’ve seen many issues raised about corporate behaviour and consumer trust,” Reputation Institute Australia and New Zealand managing director, Oliver Freedman, said.
“But our research clearly shows that those corporations that consistently stay focused on strong performance across all the reputation drivers can not only weather these storms but come out on top. The banking sector has a long road to recovery and could learn a lot from those with consistently strong rankings, like Qantas and Air New Zealand.”
Data was collected online between 21 February and 14 March 2019, from a total sample of 10,758.
Written by Peter Needham
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