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Air NZ/Sports Illustrated supermodel bikini safety video

February 13, 2014 Aviation, Headline News 1 Comment Email Email

egtmedia59Air New Zealand, long known for its quirky and fascinating in-flight safety videos, has gone a step further, harnessing the mesmerising powers of bikinis and some of the world’s most beautiful young women.

The airline yesterday released what it calls “the world’s most beautiful safety video”.

Air New Zealand has partnered with Sports Illustrated’s iconic Swimsuit franchise to produce Safety in Paradise, which was shot in the idyllic Cook Islands and features some of the biggest names in modelling, including Chrissy Teigen, Ariel Meredith, Hannah Davis and Jessica Gomes. Air NZ model demonstrates how to inflate a life jacket

Making a special guest appearance in Safety in Paradise is one of the original supermodels, Christie Brinkley, who famously appeared on three consecutive Sports Illustrated Swimsuit covers.

Safety in Paradise was released yesterday to coincide with the start of Sports Illustrated Swimsuit’s 50th anniversary global celebrations.

Air New Zealand and Sports Illustrated expect their new video to engage customers more than ever in core safety messages. The airline also expects the campaign to drive passenger traffic on its Auckland-Rarotonga and Los Angeles-Rarotonga services in 2014.

The video can be viewed here:

Air New Zealand Head of Global Brand Development Jodi Williams says working with the Sports Illustrated franchise, which reaches more than 70 million people worldwide, was a phenomenal opportunity to further lift the airline’s brand on the global stage and to promote a key Pacific Island destination the airline has been flying to for more than 40 years.

“Sports Illustrated Swimsuit has a massive worldwide television, online and print campaign to celebrate the 50th anniversary and we’re incredibly excited to feature in that activity,” Williams said.

“The magazine alone has more than 61 million readers annually and the safety video shoot with Air New Zealand will feature in the special anniversary edition. This is money can’t buy global attention focused on a key destination and our airline.”unnamed

Sports Illustrated Swimsuit Editor MJ Day says collaborating on Safety in Paradise was a special chapter in the magazine’s five decade history.

“Our partnership with Air New Zealand is brilliant in every way. We were able to create a raucous safety video in the true spirit of SI Swimsuit and our Kiwi friends.”

Supermodel Christie Brinkley was equally enthusiastic, saying it was a privilege to be asked to appear in Safety in Paradise.

“I’m grateful to be included in Air New Zealand’s safety video. I loved the playful script that contains a lot of unexpected moments for a safety video. It features so many SI beauties celebrating SI’s 50th anniversary of the swimsuit edition, that it may even have folks on the ground reaching for their oxygen masks! Thanks SI and Air New Zealand for including me,” Brinkley said.

Safety in Paradise was released online yesterday and will be progressively rolled out on board across Air New Zealand’s fleet from the end of February.

Air New Zealand is renowned for its innovative safety videos which have featured in countless global media outlets and collectively clocked up more than 30 million hits online and been viewed by millions of passengers on board. Safety in Paradise will join a catalogue of past hits including the Hobbit inspired ‘An Unexpected Briefing’ and ‘Safety Old School Style’ featuring America’s sweetheart of comedy, Betty White.

Edited by : Peter Needham

Currently there is "1 comment" on this Article:

  1. Momo says:

    It’s unbelieveble that in this day & age corporations & govenments use sex to sell & draw attention to a place or product!

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