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AirAsia #GREEN24 Initiative: Reef and beach cleaning activity in Pattaya, Thailand

May 10, 2016 Responsible Tourism No Comments Print Print Email Email

The AirAsia and AirAsia X groups strengthened their commitment towards climate change awareness through another #GREEN24 initiative by conducting a beach and reef clean-up activity in Pattaya, Thailand yesterday.

This activity is supported by The Pattaya City Council and Project AWARE, an international non-profit organization established by PADI (Professional Association of Diving Instructors) focusing on ocean protection and actively working to address ocean issues through a global network of scuba divers.

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A total of 50 scuba diver volunteers from AirAsia (AirAsia employees) headed out to nearby island, Koh Sak, 23km off Pattaya and conducted Dive Against DebrisTM  dives, collecting marine debris and objects that damage the reef at dive sites on Koh Sak Island. All marine debris were carefully recorded and submitted on Project AWARE’s website as part of the movement’s initiative to influence ocean policy and management, which will contribute towards the prevention of debris underwater.

Concurrently over 800 volunteers from AirAsia and the local Pattaya community joined forces to clean-up the north and south of Pattaya beach yesterday morning.

Aireen Omar, Chief Executive Officer of AirAsia Berhad said, “The #GREEN24 movement was launched as a regional effort to raise the profile of climate change effects in this part of the world. We have been actively conducting programs which are designed to educate the public about the effects of climate change. This beach and reef clean-up is another measure we are taking to reach out to the various communities we serve in this region, as a call for everyone to work together towards keeping our environment sustainable for the future. We would like to thank the Pattaya City Council for their support in this vision, and to Project AWARE for working with AirAsia”.

“AirAsia has been working to reduce emissions in many ways, for years. Substantial investment were made to launch internal projects which were carefully designed, tested and successfully implemented. Our sustainability policies are also being closely monitored and reevaluated. We are pleased to share that our internal fuel efficiency programs have helped to reduce 22,602 tons of CO2 emissions in 2015 alone,” Aireen Omar further added.

“Marine debris is one of the biggest ocean issues of our time. Project AWARE’s Dive Against DebrisTM  program is a year-round, global initiative to increase debris removal efforts, protect marine life and help drive long-term change,” said Tiffany Leite, Project AWARE’s Director of Global Operations. “Scuba divers have the unique training and skills to remove and report litter found beneath the surface. Project AWARE is pleased to Dive Against DebrisTM  alongside AirAsia dive volunteers for this event and we thank AirAsia for their commitment to a clean, healthy ocean.”

To date, the AirAsia and AirAsia X groups have held over 40 activities regionally which aimed to conserve energy, raise awareness of climate change effects in the region and developing sustainability-aware communities since the establishment of the #GREEN24 campaign in November 2015. For more information about the #GREEN24 movement, please visitwww.airasia.com/GREEN24.

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