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AirAsia to re-enter Japan’s low cost carrier market

July 2, 2014 Aviation No Comments Email Email

AirAsia today announced that it will be entering into a Shareholders Agreement with Octave Japan Infrastructure Fund I GK (Octave), Rakuten Inc. (Rakuten), Noevir Holdings Co. Ltd. (Noevir), and Alpen Co. Ltd. (Alpen) to establish AirAsia Japan. 

Tony Fernandes, Group Chief Executive Officer of AirAsia said, “We are very excited to return to Japan’s skies together with Octave, Rakuten, Noevir and Alpen this time round. I am more confident than ever that AirAsia Japan, led by Odi (Odagiri Yoshinori) with the strong partnership we have with our new investors, will continue to realize our vision to revolutionize the low-cost carrier segment of Japan. The AirAsia Japan team is now working hard with the relevant authorities to obtain necessary operational approvals, and we hope that all will be in place to start both domestic and international flights by the summer of 2015.”

Odagiri Yoshinori, Chief Executive Officer of AirAsia Japan further commented, “We are ready to take on this challenge and with great teamwork, we hope to bring AirAsia’s successful low-cost business model once again to Japan. Our counterparts in Malaysia, Thailand, Indonesia, the Philippines and India have seen great and encouraging responses in their markets, and we will work towards the same for Japan. We would like to thank the investors for their belief in us and we look forward to working closely with them moving forward.”

Rakuten was incorporated in Japan on February 1997 and its major business includes Internet services (e-commerce, travel), financial services (bank, credit card, securities. etc), telecommunications and professional sports, while Noevir, which was incorporated in Japan on March 2011 and its major business includes cosmetics, pharmaceuticals and health food, apparel and aviation business.

Alpen was incorporated in Japan on July 1972 and its major business includes manufacturing and retail of ski equipment, other sporting goods equipment including golf, tennis, marine sports, baseball, etc. and leisure goods; management of ski resorts, golf courses and fitness clubs; while Octave was incorporated in Japan on May 2014 and its major business is to acquire, own, manage, hold, sell, and dispose of the shares of AirAsia Japan and make collections from the shares of AirAsia Japan.

Photo 1

From L-R: Mr. Taizo Mizuno (CEO of Alpen), Mr. Hiroshi Mikitani (CEO of Rakuten), Mr. Odagiri Yoshinori (CEO of AirAsia Japan), Mr. Tony Fernandes (Group CEO of AirAsia), Ms. Mika Ninagawa, Mr. Takashi Okura (CEO of Noevir).

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