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Airbnb reveals Aussie travellers’ food and dining habits

October 20, 2017 OTA News No Comments Email Email

Whether it’s a once-in-a-lifetime trip to a dream destination, somewhere to take the kids on a road trip, or just somewhere to get away from the daily grind – most of us take holidays to rest, recharge and relax.

However, it turns out that the majority of Australians are primarily looking for one thing when it comes to making decisions about their next travel destination. So how do you win over the Australian traveller? Apparently, it’s through their taste buds.  

According to Airbnb’s Asia Pacific (APAC) Travel survey, 74 per cent of Australian travellers place emphasis on trying local food and drinks when travelling. The survey results also reveal that Australians are more adventurous than other travellers in the region with more than 65 per cent saying they like to try new activities or experiences (compared to just 59 per cent across APAC) and 58 per cent of Australians saying they love immersing themselves in local cultures. 

Interestingly, Australians are bucking the regional trend with more Australian men (76 per cent) keen to try local dishes compared to Australian women (71 per cent). This is in contrast to the other countries surveyed where women travellers from China (73 per cent), India (74 per cent), Japan (80 per cent), Singapore (84 per cent), South Korea (59 per cent) and Thailand (69%), all more inclined to feel it’s important to sample local cuisine compared to men from those countries. 

In Australia, millennials (both men and women) are leading the adventurous charge with 77 per cent in the 18-24 year old age group being most open to new ideas and placing importance on trying local foods. However, not to be upstaged by their younger peers, 82 per cent of Australian men over the age of 55 want to try local food, showing Australians are always willing to try something new no matter what age!

With more than 80 per cent of Airbnb’s across APAC providing access to a kitchen, it’s no surprise that Australian families travelling with two children or more are more likely to cook on a holiday (69 per cent). However, the APAC Travel Survey also showed that among the seven countries surveyed, Australian travellers had the highest propensity to eat out (57 per cent).   

This phenomenon is further supported by a recent Airbnb Restaurant Spending Report, which shows Airbnb guests have spent 35 per cent more on eating out across five cities in Asia Pacific: Hong Kong, Osaka-shi, Singapore, Sydney, and Tokyo during their trips in 2017. This is $260 million more than the previous year, which saw $740 million in guest spending throughout cities across APAC. Globally, on average 43 per cent of guest spending, occurs in the neighbourhood in which guests are staying in. 56 per cent of Airbnb guests also saved money by using Airbnb and spent more on other things such as food and shopping. 

“When Australians travel we love to immerse ourselves in the local cultural scene and truly experience the places we’re travelling to. It’s no surprise that food is such an influence on destination decision-making among Australians, as it’s also one of the easiest ways to get an authentic local experience – whether you’re travelling solo, with a group of friends or with your family. Now with the launch of Airbnb Experiences in more than 30 cities across the world, Airbnb is making this even easier for the inner foodie in all of us, by expanding the offerings available to travellers and locals alike,” says Sam McDonagh, Airbnb’s Country Manager, Australia and New Zealand. 

So if you’re planning your next getaway or simply just want something new to do this weekend, Airbnb have put together a round-up of some food Experiences you can book in Sydney. For the full list of available Sydney Experiences click here. 

Artisanal Indulgences with Nikolas – Hosted in an artisanal deli nestled in the heart of Paddington, this Experience will give you the chance to enjoy some of Australia’s best quality foods sourced from local producers. It includes a guided lesson on how to create an aperitif board from a sample of charcuterie and cheeses, as well as fresh house made specialties.

Enjoy Classic Aussie Milk Bar Treats with Jessica

After stepping through a pastel pink door into a space filled with lolly jars, coloured wooden booths and a big neon daisy you’ll be served a set shared menu featuring a range of iconic Aussie dishes, including a Vegemite and cheese jaffle, a Chiko Roll, a sausage roll and a burger with the lot. To accompany your meal you’ll have the choice between either a pavlova or jam lamington milkshake. This Aussie-inspired feast will be rounded out with fairy bread (think white bread covered with rainbow coloured sprinkles) which you’ll get to make yourself and a mixed lolly bag to take home. Along the way you’ll learn all about the history of the milk bar and the food you’ll be sampling.

Cabramatta Food Odyssey with Angie

Discover the best places to shop and eat in Cabramatta – so bring your cooler and shopping bag! You’ll start with Vietnamese coffee and Banh Mi. From there you’ll go to Angie’s  butcher, grocer, BBQ, Asian supermarket & fishmonger. You’ll learn where she buys her favourite ingredients and cooking tips. You can then rest your tired feet with a delicious two course lunch at Thanh Binh (the restaurant I started in 1993).

The Ultimate Tea Drinking Experience with Corinne 

Corinne is responsible for the creative vision behind Australia’s premier organic tea company, The Rabbit Hole Organic Tea Bar. She is also co-founder of the Sydney & Melbourne Tea Festivals. With two dedicated tea bars & a wholesale business servicing tea lovers, Corinne’s passion is in leading the specialty tea industry & showcasing the sexy side of tea.

APAC Travel Survey methodology 

All figures, unless otherwise stated, are from YouGov Singapore Pte. Limited. In total, YouGov surveyed 6,979 travellers across APAC taken from representative samples of 7,269 people in each of Australia, Singapore, Thailand, China, South Korea, Japan and India. Fieldwork was undertaken between 11th and 14th of September 2017.  The survey was carried out online. The figures have been weighted and are representative of all adults (aged 18+) in each country.

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