A Vietnam-based airline known for its dancing female flight attendants in bikinis has ambitions to become the Emirates of Asia.
Vietjet, the short name for Vietjet Aviation Joint Stock Company, is Vietnam’s only privately owned airline. It recently conveyed its 19 millionth passenger, a significant achievement after four years of operation.
The bikini-clad flight attendants are not on every flight. They featured on an inaugural route, a desktop calendar and promotional activities.
Here’s an example:
Vietjet, which runs a fleet of 32 Airbus A320 and A321 aircraft, is reported to have carried 9.3 million passengers in 2015. It’s planning an initial public offering this year.
The budget carrier operates 200 flights a day and operates 44 domestic and international regional routes across in Asia, serving destinations like Thailand, Singapore, South Korea, Taiwan and Cambodia.
Chief executive Nguyen Thi Phuong Thao told news agency Bloomberg that the airline had global ambitions.
“We want to make VietJet the Emirates of Asia,” he stated.
Emirates, commercial partner of Qantas, is the world’s largest long-haul airline and flies to about 150 destinations.
Written by Peter Needham