Or walk down a flight of glittering golden steps that lead you to a vault of treasures. Behind you, a fleet of luxury cars glisten in the sun amidst the lush grounds of your magnificent villa. This is ‘The Millionaire Life’ at Changi Airport Terminal 3, literally under your feet.
‘The Millionaire Life’ is a magnificent 3D illusion art piece created by world renowned 3D artist Kurt Wenner specially for Changi Airport. Measuring 9m by 9m and 3m high, the giant 3D work of art located at the Terminal 3 Departure Hall marks the launch of the third run of the ‘Be a Changi Millionaire’ retail promotion on 12 May 2012. Since its debut in 2010, the promotion has made two lucky shoppers at Changi Airport instant millionaires with its grand prize of S$1 million. The 2012 promotion, which will run for six months, will see the creation of another Changi Millionaire at the Grand Draw in early 2013.
Exuding a dream-like quality, the ‘The Millionaire Life’ is a fantasy depiction of the luxurious lifestyle of the immensely wealthy. Viewers can enjoy striking interesting poses at various interaction points within the drawing, and create the 3D illusion that they are part of this setting of grandeur, surrounded by symbols of riches. Executed masterfully using pastel chalk in Kurt Wenner’s classic style, the drawing is full of elaborate details gorgeously intricate and fine. While the art piece is, in reality, simply a drawing installed on two perpendicular flat panels, Wenner’s anamorphic technique creates an astounding effect that makes the elements in the drawing look three-dimensional, and so amazingly real that they seem to rise out of the picture or deep into the ground. At a photo booth strategically located facing the art piece, visitors can capture digital images of their ‘Millionaire’ moment as keepsake of their experience.
Best known as the pioneer of 3D pavement art following his 1984 invention of the anamorphic technique, American-born Wenner is widely credited for bringing the art form to the rest of the world. To date, the award-winning artist’s work has been seen in 30 countries around the globe. Wenner’s ‘The Millionaire Life’ will be on display at the Terminal 3 Departure Hall throughout the period of the ‘Be a Changi Millionaire’ promotion.
The unveiling of ‘The Millionaire Life’ marks the return of the popular ‘Be a Changi Millionaire’ retail promotion, organised by Changi Airport Group (CAG). It will run for a period of six months from 12 May to 11 November 2012.
“Building on the nascent success of ‘Be a Changi Millionaire’ since its launch in 2010, we are very excited to bring back the promotion for the third time. The first two runs of our Millionaire promotion were very popular, giving our sales a healthy boost. This year, on top of the chance to win a million dollars, we are giving away attractive instant prizes, allowing our shoppers to enjoy the excitement of instant wins, and bringing the thrill of shopping at Changi up another notch,” said Ms Lim Peck Hoon, CAG’s Executive Vice President, Commercial.
Indeed, ‘Be a Changi Millionaire’ in 2012 promises to be more exciting than ever, with two opportunities for prizes – the Instant Game and Monthly Draw. Shoppers can qualify for both simply by spending a minimum of S$30 in a single receipt at Changi Airport1, with the number of winning chances increasing with the amount spent. An additional chance will be allocated for Changi Rewards’ card members.
In the Instant Game, which involves a game of chance at game consoles located at event sites in the terminals, shoppers stand to win attractive prizes on the spot, including the new iPad, shopping vouchers, travel accessories and other gifts. At the same time, they can participate in the Monthly Draw to for a chance to win the million-dollar prize. A lucky finalist will be drawn each month during the six-month promotion, with all six coming together to vie for the grand prize at the Grand Draw early next year. Each finalist wins a cash prize of S$5,000 each2, with return airfare to Singapore (for non-Singapore residents) plus a two-night hotel stay.
For more details of ‘Be a Changi Millionaire’, please refer to www.changiairport.com/millionaire.