Whether it’s getting home to San Francisco from a meeting in New York in time to make a tee-ball game, receiving a critical overnight delivery or taking the vacation of a lifetime, U.S. airlines make these scenarios every day realities. Airlines for America (A4A), the association for the leading U.S. airlines, today launched a campaign that celebrates these and all the moments that airlines routinely make possible.
The campaign — We Connect the World — features airline employees guiding families, vacationers and business people, connecting the moments that matter to the depth and breadth of the airline industry. In a single day, U.S. airlines:
- Operate an average 27,000 flights
- Transport nearly 50,000 tons of cargo
- Serve 2.1 million passengers (enough to fill the Rose Bowl about 23 times)
In doing so, the U.S. airline industry drives 5 percent of America’s economy.
“Air travel is the safest form of transportation, and it’s affordable, which has helped make it routine for millions of Americans,” said A4A President and CEO Nicholas E. Calio. “The benefits of air travel are anything but routine. Behind each family reunion or successful business trip or overnight delivery is a massive logistical effort supported by nearly 580,000 dedicated employees around the world.”
As the campaign highlights, only a network of this magnitude could enable millions of Americans to connect their personal desires and their business needs to the increasing opportunities of today’s world.
The campaign will include ads on TV, radio and print, as well a robust online and out of home presence. The campaign is supported by a new web page on airlines.org that highlights the details of airlines’ investment back into the aircraft and service improvements travelers and shippers experience every day.
“Our intent is to make the personal connection between the everyday air travel benefits we all enjoy and the magnitude of the industry that makes these moments possible,” said Jean Medina, A4A Senior Vice President for Communications. “And it was critical to us that we feature airline employees who make this possible every day.”
The campaign was created by Home Front Communications, a Washington-based communications and advertising agency.
For more information, visit http://www.airlines.org/weconnecttheworld