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AirMedia Announces Launch of Interactive Platform in Beijing Airport

March 28, 2014 Airport No Comments Email Email

AirMedia Group Inc. (“AirMedia” or the “Company”), a leading operator of out-of-home advertising platforms in China targeting mid-to-high-end consumers, today announced that it fully launched its interactive platform in Beijing Capital International Airport (“Beijing Airport”) onMarch 20, 2014.

It also announced that all the air passengers who attend the lucky draw before June 30, 2014will be able to obtain a complimentary one day car rental coupon provided by China Auto Rental Holdings Inc.

AirMedia developed an interactive platform with a lucky draw system on its TV-attached digital frames. The interactive platform is built on AirMedia’s TV-attached digital frames and will integrate with AirMedia’s digital TV screens in airports in the future. AirMedia currently has 438 TV-attached digital frames in Beijing Airport.

By sending a text message or scanning a QR code, air passengers can attend lucky draws. AirMedia has prepared prizes varying from month to month to better attract viewer attention. The grand prize of this April, for example, will be 4-year use rights of a Cadillac car. The mobile phone number of winners and remaining numbers of each prize will be displayed in real time on the screens.

Clients’ products will have chances to continually reach participating air passengers on their mobile phones during the process. The interactive platform will also motivate air passengers to take certain desired actions, such as to download clients’ mobile applications.

AirMedia’s TV-attached digital frames will serve as a gateway to this interactive platform. Through the gateway, the interactive platform will eventually accumulate a new user base with the data gathered during the lucky draw and continue to provide services to such users via multiple ways such as WeChat, micro-blog, mobile application, and Internet. Through the interactive platform, clients can continuously communicate with those air passengers not only at airports but elsewhere in their daily lives through mobile devices.

“We are extremely excited about this new product, which will not only turn around our unprofitable TV-attached digital frames and digital TV screens in airports, but also become a significant revenue stream of the Company. The interactive platform will not only increase the media value of our products by attracting greater viewer attention, but also enable us to charge clients an effectiveness-based performance fee in addition to the regular display fee,” commented Mr. Herman Guo, chairman and chief executive officer of AirMedia.

“We believe this interactive platform will not cannibalize the clients’ budgets with respect to our other product lines because the budgets for the interactive platform usually come from clients’ separate budgets for events and promotion, which we were previously rarely able to reach. We expect the interactive platform will also expand our customer base by adding clients from Internet and mobile Internet companies. We expect to launch this product in more airports this year,” commented Mr. James Feng, president of AirMedia, who is in charge of AirMedia’s overall sales.

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