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Airports to stock unusual tourist souvenirs – bags of rice

September 5, 2013 Airport, Headline News No Comments Email Email

egtmedia59For the first time, takeaway bags of rice are to be sold to tourists at airports around Thailand as part of a plan to promote the famed Thai foodstuff to the rest of the world, perhaps helping to reduce growing rice stockpiles.

Director-general of Thailand’s International Trade Promotion Department, Srirat Rastanapa, told Bangkok’s Nation newspaper that Airports of Thailand had provided an area for kiosks to sell bags of Thai rice as souvenirs. The department also wants travel agencies to sell the rice at tourist GOOGLE_DISPLAY_WEB_ADSdestinations in the country.

Thailand has a long tradition of rice production and grows some of the world’s best.

Two types of souvenir rice will be available – jasmine and organic jasmine – in “small, stylish packaging”. Suvarnabhumi Airport and Don Mueang Airport will stock it, along with airports in Phuket and Chiang Mai, the Nation reported.

As well as promoting Thai rice around the world, “it is also hoped that sales will go towards reducing the quantity of rice in government stockpiles”, the paper said.

The packets of rice (1kg or 2kg packs will be available) will bear the words “Gift from Thailand”, along with information on the contents, rice cultivation and traditional Thai production methods.

Thailand has the fifth-largest amount of land under rice cultivation of any country. It is always among the world’s top rice exporters, in most years ranking as number one. It’s number one in tourist arrivals as well.

Written by : Peter Needham

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