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Airstream Adventures Launches at Luxperience 2014

August 21, 2014 Exhibitions No Comments Email Email

Australia’s only luxury Airstream caravan rental company, Airstream Adventures, has teamed up with Australia’s exclusive Airstream distributor,Airstream Australia, to help promote America’s iconic “land yachts”, which have been manufactured in Ohio, USA since 1931 at this year’s International Media Marketplace (IMM) hosted by TravMedia.

Land Yacht Cruises

The Founder of Airstream, Wally Byam, had a dream to create lightweight travel trailers that slipped cleanly through the wind. And with it was born another dream, one of new freedoms, new places, new experiences, and new friendships. Today, the Airstream is the most thoroughly tested brand in trailer history. Its engineering is the culmination of over 80 years of experience plus millions of miles on roads throughout the world.

In 2012, Alan Imrie and Alison Miers, directors of A&A Industries, became the exclusive distributors of Airstreams in Australia – opening up a whole new world of adventure to the Australian marketplace with the launch of Airstream Australia. All their Airstreams have been factory modified and assembled to meet Australian compliance requirements including 240 volt wiring, Australian electrical switches, conversion for right-hand drive vehicle towing and towing hitch. Interior fit-outs include premium brand appliances, a selection of flexible floor plans, fabrics and colour schemes providing for individual taste. There are currently 3 models available for purchase in Australia: the Sport 579, the 624and 762 International Series.

Land Yacht Cruises

Airstream Adventures will officially launch at Luxperience 2014 and offers luxury rentals of the latest Airstream caravan’s custom built for Australia, giving discerning travellers a unique, stylish and fun way to explore the country with access to exclusive campsites and bespoke itineraries. Established by travel writer,Kate Ayrton who also co-founded the US-based travel websitewandermelon.com and runs Sparkle Media, a digital marketing services company for the hospitality and travel industry; Airstream Adventures is the result of another dream – one based on adventures on the open road. Instead of sending readers to all her favourite hotels, Kate got hooked on the idea of her own mobile hotel where guests could tow their own room and adapt her curated journeys for luxury road trips – or land yacht cruises – in her own backyard.

RV’s and caravan’s are not a new way of travelling in Australia – Aussies are big campers and lovers of the great outdoors, but the VW Kombi van, Holden panel van and Ford ‘Woodie’ are what typically come to mind when you look back on our camping history. However, the new Airstreams with their sleek retro design and rich heritage are perfect for trend-hungry younger Aussies eager to keep up with the world and embrace the ‘cool factor’ that comes with the Airstream story. To the younger generation, they are a novelty. To the older generation, they are a remembrance of things past with a distinctive pedigree.

Land Yacht Cruises

An Airstream is more than just a caravan; it is a philosophy and a way of life. It is an iconic brand that attracts thousands of followers and fans that actively participate in its vibrant community, many as members of the WBCCI (Wally Byam Caravan Club International) –over 5800 – all “living the Airstream Dream”.

Not only is this a product that we can bring to local urbanites keen to escape the city – either short-term or long-term – but also to tourists eager to explore Australia on the ground in style, comfort and safety. Many international travellers are keen to experience Australia’s great outdoors, but are also a little afraid of it. An Airstream keeps the flies and creepy-crawlies out, yet tourists immersed in the great outdoors and under the open southern sky. So whether it’s scouting for wine in the Barossa, a week’s canoeing at Barrington Tops or three nights of music at Jazz in the Vines in the Hunter Valley, guests can enjoy all the comforts of home no matter how far the road takes them.

Whether buying or renting, an Airstream adventure is a bucket-list dream and an inspirational journey that will appeal to travellers, explorers and dreamers alike.

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