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A&K pushes Connections value range alongside luxury

March 6, 2014 Headline News, Tour Operator No Comments Email Email

egtmedia59Fifty years after pioneering the modern luxury adventure, upmarket travel operator Abercrombie & Kent introduced a new approach to group travel in the form of Connections, trips that stress affordability and value.

A&K’s Connections range was unveiled last year. This year, Connections by Abercrombie & Kent has expanded its scope. Connections this year offers two types of journeys: travel as part of a small group or private tours for couples. The company offers 20 of the former sort of trips and 14 of the latter.Serena Mitchell and Sujata Raman of Abercrombie and Kent in Sydney

Offerings still stress value and one-on-one connections with the world’s most intriguing places and cultures, complete with input from local experts.

The product remains highly aspirational, but, as Abercrombie & Kent Australia and New Zealand managing director Sujata Raman told travel industry media in Sydney, “this new product is also very affordable”.

2014 features a small-group journey portfolio of 20 options to destinations including India, Russia, North America and Canadian Rockies, Chile and Argentina, Tanzania and Kenya, China (along the Yangtze), Sri Lanka, Vietnam, Peru, Turkey, Morocco and South Africa. Maximum group size is 24 passengers and all departures are guaranteed to operate with a minimum of two passengers. That minimum excludes river cruises, for obvious reasons.

A new line of inspiring European River Cruise Journeys aboard the Amadeus fleet is tempting travellers too. Arctic journeys sold out this year. A&K small-group journeys visit sites closed to larger groups.

Raman said that agents could assemble itineraries and brochures for clients using the A&K website. When travelling, the company used separate check-in and did everything possible to keep tours as small scale as possible.

A&K has certainly not abandoned its high-end offerings. It is offering an “Australia’s Last Frontier by Private Jet” itinerary, departing on 26 August 2014, lasting 13 days and limited to 30 guests. It uses a privately chartered Fokker F70 long-range aircraft and runs from Perth to Darwin, up the west coast of Australia, visiting natural wonders, isolated Aboriginal communities, the Kimberley wilderness around Berkeley River and the one of the country’s biggest open-cut iron ore mines.

Raman anticipates that about 20 of the 30 private jet passengers will be Australians.

Written by : Peter Needham

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