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A&K’s Philanthropy expands biking enterprises into Jordan

July 5, 2017 Tour Operator No Comments Email Email

Abercrombie & Kent Philanthropy (AKP) is delighted to announce that it has launched a large scale presence in Jordan with the arrival of two shipping containers full of bikes. Jordan is the fourth country to benefit from a biking enterprise, with shops previously established in Zambia, Botswana and Tanzania.

Rather than establishing full-fledged shops selling bikes, AKP is working with partners to establish seven different bike rental businesses in Jordan, located in prime and emerging tourism destinations around the country. Each of the new ventures will be managed by young Jordanian entrepreneurs who will receive training tailored for the bike rental business, including tour guiding, guest safety and security, route identification, marketing and promotion of their new businesses. Staff from the Abercrombie & Kent (A&K) Jordan office are among the professional resources being made available to these young entrepreneurs.

A&K travellers will have the opportunity to experience a bike tour at any of the project locations, especially in Madaba, a town where 90% of all A&K tours to Jordan stop.

With three to four jobs created by each bike rental business, the two containers of bikes are projected to create between 21 and 28 new jobs and enrich the tourism profile of Jordan as a biking destination along the way.

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