Al Bustan Centre & Residence recently concluded a successful participation in the 23rd edition of Arabian Travel Market 2016, the leading travel and trade exhibition in the Middle East, held at Dubai International Exhibition and Convention Centre from 25th to 28th April 2016.
Booking.com’s head Joost Vermuelen-Regional Manager Middle East and Africa and and Regional Director Andrea D’ Amico received the Plaque of Appreciation from Al Bustan Centre and Residence. The award was given by COO, Moussa El Hayek and Executive Assistant Manager, Yasser Moussa as a gratitude for their long time support to the property.
Being the largest global marketplace for companies, ATM unites key players in the travel and tourism sector, creating an avenue of business development and capitalizing growth within the sector. This year, the main spotlight theme was focused on Mid-Market and Family Travel which provided a great opportunity for hoteliers to present investment into midrange hotels, to be able to diversify their source markets and attract a larger volume of visitors, increasing the loyalty quotient in an extremely competitive market environment.
Envisioning a more positive year ahead, Mr. Moussa El Hayek, Chief Operating Officer of Al Bustan Centre and Residence, commented, “This year, we are focusing on mid-market travel and we believe that it’s the key area of opportunity for Middle East hotels like us who is in the process of attracting more visitors to our country. We aim to expand tourist capitalization from the Far East market, Africa that includes budget travelers and younger families”.
Moussa El Hayek along with Yasser Moussa, Executive Assistant Manager and the Sales Team held various meetings with representatives from Travel Agencies, Destination Management Companies, Tour Operators, Online Booking Agencies to discuss future collaborations and initiatives, creating new relationships with potential partners.
This year’s ATM attracted over 26,000 trade visitors and featured more than 2,800 exhibitors from hotels, airlines, tour operators, travel agencies and technology companies from over 130 countries. ATM also offered a wide range of opportunity for international travelers to network and conduct business.