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Al Raha Beach Hotel participates in ITB Berlin

March 15, 2017 Trade Events No Comments Email Email

Al Raha Beach Hotel, the luxury beachfront hotel of Abu Dhabi, will strengthen its presence with the European market as the team will be attending  this year’s ITB Berlin, the leading travel trade show in the world happening from 8 to 12 March.

Rania Rahme, Director of Sales and Marketing will meet with existing and potential business partners to share fundamental developments and strategies such as the property’s partnership with Dubai Parks and Resort to promote the tourism in Abu Dhabi.  The hotel will be offering free shuttle service to DPR as well for enhancing the guest experience in the Emirates

ITB Berlin is a perfect platform in promoting the property to the European travelers considering

Al Raha Beach Hotel had large number of guest visits from the German & UK market last year and the occupancy continues to grow this year.

Rania Rahme said, “We want to establish a strong relationship with decision makers, influential third parties and opinion formers to discuss further the latest trends in the hospitality industry and form robust strategies. Presently, Europeans are the largest market we have in the property and we want to work on ways to further establish a strong relationship with them. We are also targeting all of European Markets like Italy, Spain and more, as we see a potential market with these nationalities in Abu Dhabi.”

ITB Berlin is the world’s leading trade show in the travel industry with over 10,000 companies and organizations participanting from 187 countries. This year, the event is expecting to accommodate 60,000 private visitors, 26,000 convention visitors, and 120,000 trade visitors.

Al Raha Beach Hotel will be exhibiting with Abu Dhabi’s Tourism stand, hall 2.2, Stand 200.

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