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All-inclusive trend attracts luxury travelers

May 15, 2015 Cruise Deals No Comments Email Email

unnamed (16)Not just Ha Long Bay and Mekong Delta, travelers can now explore Nha Trang Bay on a five-star cruise, which is named one of the 29 most beautiful bays in the world. Emperor Cruises ( will be the first to offer high-end all-inclusive, unlimited services to serve luxury travelers in Nha Trang Bay. Its rich indigenous culture and glorious landscapes now complemented by gourmet restaurants and boutique hotels and cruises, Nha Trang has never looked better.

One upon a time, only the rich people took cruise. Now cruising is more affordable to a broader range of travellers because cruise prices include transportation, accommodation, food, and the cost compares well with that of land-based vacations.  The rising demand for holidays where families and couples by the beach are fed easy meals three times a day is resulting in the changing face of the product, the evolution of the client and how the agent can capitalize on this constantly growing market.

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Among those who have taken cruises, the typical cruise is a married fifty-year old who has a college education and above-everage income and is still working. Cruises include a broad range of people. And the popularity of the family cruise, including children, teenagers, and grandparents. Our clients also have special interests such as snorkelling, scuba diving, honeymoon, or weddings” Said Pham Ha, Vice Director of Emperor Cruises Nha Trang.

Clients, who often include multigenerational families, are demanding a variety of different activities, personalised vacations and insights into the destination’s culture. “It’s no longer the old perception of having all Russian tourists only, lack of activities in Nha Trang Bay with the launching of Emperor Cruises. We have received charter bookings for Vietnamese families in the national holidays with all inclusive options.” Added Pham Ha.

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Nha Trang has become a favorite destination for Vietnamese families and more domestic connections. With Cam Ranh International Airport having more direct flights from Hong Kong, Korea, China and the completion of many luxury resorts, including the Intercontinental, Amanoi, Hyatt, Nha Trang is ready to welcome the increase in high-end holidaymakers in different markets and Vietnam is the company’s main market in the summer time.  During national holidays, the boat is often full.

Emperor Cruises team is creating memories for guests. Terms such as “authentic”, “transformational experiences”, “meaningful connections” and so on, travellers can find all in Nha Trang and on Emperor Cruises.  One insider summarises the difference between the all-inclusive client then as opposed to now with one word: sophistication. Luxury is being redefined as experiential and personal.

Some brands are exploiting this demand by offering “world-class experiential dining” wine lists, five-star experiences and exceptional service.  Journeys on gorgeous traditional junks all inclusive including limousine and butler services, cocktails at sunset, a vast choice of activities, the Emperor Cruises in Nha Trang Bay offers all-inclusive day and overnight cruises mean that agents just have to pair the best cruising experiences with the client’s needs.

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