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Almost half of Hong Kong women are sexually dissatisfied – lack of foreplay and sensitivity rank as top issues but Hong Kong women show initiative in making improvements

November 11, 2015 Statistics & Trends No Comments Email Email

Results of “Beauty Starts With a Smile” survey were announced today. Sponsored by leading sexual wellbeing brand Smile Makers, the survey aims to identify challenges that Hong Kong women face in attaining sexual satisfaction and the ways in which Survey Highlights they can be overcome.

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(Left) Ms Cynthia Ho, (Right) Mr Peder Wikström

·         89% of women reported feeling more attractive when they are sexually satisfied

·         93% think that sexual satisfaction contributes to overall wellbeing.

·         47% of Hong Kong women are actually sexually dissatisfied.

·         Top complaints by women about their partners are:

–       Lack of foreplay (76%) and a lack of respect for their needs (32%).

·         75% of women have experienced vaginal dryness and this has reduced sexual pleasure for 54% of the respondents.

·         89% of Hong Kong women surveyed believe they are in control of their sex lives.

·         40% of women who wish to improve their sexual satisfaction are trying various methods to bring about positive results.

–       66% have tried to pleasure themselves, with 1/3 of them doing so at least once a week.

–       80% of women in Hong Kong are curious or open to trying vibrators.

–       77% of the respondents are aware that lubricants can relieve pain and increase pleasure during sex, and 35% of women have already explored lubricants to achieve these.

–       Overall, 86% of women are open to using lubricants and this suggests that they are open to solutions to help them achieve higher sexual satisfaction

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To Hong Kong women, sexual satisfaction is integral to looking and feeling good.

It is well documented around the world that physical wellbeing and self-appreciation are linked to sexual wellbeing. In fact, Hong Kong women could not agree more with this.

  • 89% of them reported feeling more attractive when they are sexually satisfied
  • 93% think that sexual satisfaction contributes to overall wellbeing.

These findings are in line with survey results on female sexual wellbeing conducted by Smile Makers in Taiwan, Singapore, Belgium, France, Switzerland and the United Kingdom.

Despite viewing sexual satisfaction as an important component for wellbeing and attractiveness, less than half of Hong Kong women are actually satisfied.

Hong Kong fares slightly above Singapore, where only 1/3 of women are satisfied, but lags behind Taiwan which enjoys a 64% satisfaction rate.

Most reasons are brought about by external factors, such as lifestyle and relationship.

  • The most cited reasons include fatigue from work (59%), dissatisfaction with their partner (41%) and lack of personal space (29%).
  • Top complaints by women about their partners are the lack of foreplay (76%) and a lack of respect for their needs (32%).

Physiological reasons can also contribute to this, such as fear of penetration during sex, which affects 21% of these women.

  • 75% of women have experienced vaginal dryness and this has reduced sexual pleasure for 54% of the respondents. This means sexual dissatisfaction from dryness affects more than half of women.

“Having a hectic lifestyle and juggling multiple responsibilities is common among Hong Kong women. Naturally, this affects their libido and sexual satisfaction plummets,” said Ms Cynthia Ho, sex therapist and relationship counselor at Neo Healthcare. “However, there are ways to resolve some of the other issues. For example, lubricants can alleviate vaginal dryness caused by fear of penetration or inadequate arousal – this helps to improve the woman’s sexual experience. Sex toys such as vibrators can also help women get in touch with their bodies and needs, and achieve orgasm whether or not they’re with a partner. As indicated by the survey results, one’s overall wellbeing can be very much influenced by sexual satisfaction. It helps boost emotional health and self-esteem, forming the foundation of healthy relationships and a positive outlook in life.”

The upside is that 89% of Hong Kong women surveyed believe they are in control of their sex lives. A good 40% of women who wish to improve their sexual satisfaction are already trying various methods to bring about positive results. This includes experimenting with vibrators or using lubricants to alleviate pain during sex.

This sense of control is evident, in that half of the women stated that self-pleasuring is a way to achieve sexual satisfaction.

  • 66% have tried to pleasure themselves, with 1/3 of them doing so at least once a week.
  • 32% of women have used vibrators, and this usage rate tops all other Asian countries surveyed – it is even higher than usage in France (31%) and Belgium (25%).
  • There is potential in improving the sexual satisfaction landscape, as 80% of women in Hong Kong are curious or open to trying vibrators.

Women are also taking action to alleviate vaginal dryness and improve their sexual satisfaction.

  • 77% of the respondents are aware that lubricants can relieve pain and increase pleasure during sex, and 35% of women have already explored lubricants to achieve these.
  • Overall, 86% of women are open to using lubricants and this suggests that they are open to solutions to help them achieve higher sexual satisfaction

Products that may improve sexual satisfaction can be an option for women who want to spice up a lackluster sex life – and in couples, communication is key to igniting that spark.

  • The level of communication on sexual needs in relationships can be improved, as only 53% of sexually dissatisfied women have tried to communicate their needs with their partner.
  • 73% of sexually dissatisfied women cite lack of foreplay as the main obstacle. Couples can be encouraged to increase foreplay to create better sexual experiences, which go towards building a loving relationship, emotionally and physically.
  • Men seem to take the initiative in enhancing their partner’s sexual experience, as more than 51% of women are encouraged to try sexual wellness products upon their partner’s suggestion.

“Vibrators and lubricants can be ideal tools for both couples and single women alike to enhance sexual satisfaction,” said Ms Cynthia Ho. “Women may recognize that they are in control of their sexual satisfaction, but in my practice, I have seen great results when men do their part to help their partner vocalize their needs. Experimenting with vibrators brings creativity to the bedroom, and this can help put the couple at ease.”

The selection of quality products is key to optimizing sexual satisfaction – for instance, 82% of Hong Kong women are concerned about what goes into the lubricants they use. “Hygiene and product safety should be key considerations in the selection of lubricants. Choose lubricants that are water-based as they will not be retained in the body,” advised Ms Ho. “Insist on using lubricants with high ingredient purity, that are paraben-free and compatible with condoms or sex toys. In my practice, the ladies I counsel feel more at ease during their sexual experience knowing that they will not suffer adverse reactions from the product used.”

Launch of ‘Beauty Starts With a Smile’ survey by Smile Makers in Hong Kong

Conducted by the global research company IPSOS in October 2015, the ‘Beauty Starts With a Smile’ survey polled 500 women in Hong Kong, aged 22 to 49, on their perception of sexual wellbeing, challenges and views on attaining sexual satisfaction.

Peder Wikström, the co-founder of Ramblin’ Brands said, “We commissioned this survey because we at Smile Makers wish to invite constructive discussion around the survey results and help women bridge gaps for achievingsexual satisfaction. Knowing that 8 out of 10 Hong Kong women feel in control of their sexual satisfaction, we are confident that Smile Makers can empower women to feel confident, self-assured and happy, with or without a partner”.

“The survey shows that 80% of women in Hong Kong are curious or open to the idea of trying out a vibrator,” Peder added. “Through our exclusive partnership with Watsons, we are glad that Smile Makers will be made available to the everyday woman through a retail environment that is accessible and part of her daily health and beauty routine.”

Mattias Hulting, also co-founder of Ramblin’ Brands, agreed. “Making female-friendly products is part of our brand promise, and safety and quality are at the top of this commitment. We’re glad to see that 82% of Hong Kong women are concerned about what goes into the lubricants they used, because this is a valid concern. Any woman who is mindful about what products she applies to her face, should be mindful about what she applies to the most sensitive part of her body. On top of being completely paraben-free and fragrance-free, Smile Makers personal lubricants are water-based, pH-optimal and contain strictly pharmaceutical-grade ingredients. Sexual satisfaction should not be compromised by concerns around product quality or adverse reactions.”

Similarly, Smile Makers personal massagers are produced alongside some of the world’s leading electronics brands in a static-free environment – all products are completely waterproof, phthalate-free, and made with super-smooth, 100% body-safe, FDA-approved silicone. They have been awarded some of the creative world’s most prestigious prizes, including the Cannes Lions (France), D&AD (UK), One Show (US), and AWARD (Australia).

Since launching its personal massagers in Europe in 2013, Smile Makers has helped women around the globe find their inner smile through a network of over 3,600 health and beauty stores in ten European and Asian markets.

All Smile Makers products are exclusively available in Watsons. For more information, please visit the Smile Makers official website at www.smilemakers.hk, or follow Smile Makers on Instagram at instagram.com/smilemakerscollection.

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