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Aloft Guests Receive a $50 DWR Gift Card When Booking

July 24, 2013 Social Media No Comments Email Email

On the heels of a one-of-a-kind new partnership, Aloft Hotels, the fast-growing brand fromStarwood Hotels & Resorts, Worldwide, Inc. (NYSE: HOT), and modern design retailer Design Within Reach, Inc. (DWR), today announce an exclusive offer for guests, epitomizing the Aloft’s “different by design” credo.

To celebrate their recent partnership launch, Aloft and DWR are giving one lucky fan a $10,000 gift card to Design Within Reach — participants may enter on both brands’ Facebook pages, providing two chances to win. The contest continues through August 31, 2013.

Additionally, now through September 15, 2013, Aloft guests who book a room through\dwr will receive a $50 DWR Gift Card as part of a limited-time promotion as well as enjoy two complimentary drinks for each day of their stay, allowing them to enjoy the hotel’s W XYZ (SM) bar and Re:mix (SM) lounge.

“Our partnership with Aloft allows guests access to our authentic modern design and experience our aesthetic firsthand. Design Within Reach is recognized as a modern design retailer and educator that shows design-minded customers how to live with authentic modern design. We are thrilled to place iconic DWR pieces within the design-led Aloft Hotels brand,” says DWR President and CEO John Edelman.

“Our partnership with DWR demonstrates the transformative effect that the inclusion of their modern and iconic pieces can have on a space,” saysBrian McGuinness, Senior Vice President for Starwood’s Specialty Select Brands. “We’ve received an overwhelmingly positive response to Aloft Harlem’s transformation from our guests, and we’re excited to celebrate this industry ground breaking partnership with these exciting promotions.”

Originating with Aloft Harlem, the partnership currently features 23 custom and in-stock pieces from DWR and is rolling out to Aloft hotels across the country. New updates at Aloft Nashville West End and Aloft Calgary University are arriving in the weeks ahead. By the end of the year, nearly 20 Aloft hotels will feature the closely curated design package.

To enter the promotion and see additional details please visit

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