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Aloft Louisville Downtown Set to Open in April 2015 near Businesses, Sporting Venues and Entertainment

March 3, 2014 Hotel Openings No Comments Email Email

Starwood Hotels & Resorts Worldwide, Inc.® (NYSE:HOT) today announced that its leading-edge Aloft brand will soon arrive in Louisville, Kentucky.

Owned by REI Real Estate Services, LLC and Poe Companies, LLC and managed by White Lodging Services Corporation, Aloft Louisville Downtown is scheduled to open in April 2015 in the city’s central business district. The new-build Aloft hotel will meet the needs of the next generation of travelers, featuring 167 spacious, loft-like rooms, forward-thinking technology and a vibrant, social atmosphere.

“The Aloft brand is a terrific match for the lively city of Louisville and will likely attract savvy travelers and young professionals with its urban design and live music offerings,” said Brian McGuinness, Senior Vice President, Specialty Select Brands for Starwood. “Propelled by phenomenal demand, Aloft is rapidly expanding its footprint in markets worldwide.”

Aloft Louisville Downtown will boast an ideal location within the central business district, walking distance to the KFC Yum! Center, theKentucky Center for the Performing Arts, Waterfront Park and the shops, dining and entertainment at the Fourth Street Live complex. Hotel facilities will include the brand’s signature W XYZsm bar, Splash pool, 24-hour fitness center and 2,000 square feet of flexible meeting space, ideal for both business meetings and social gatherings.

“Aloft Louisville Downtown will bring new energy to the city’s downtown hotel market by providing a fresh new option that is both stylish and affordable,” said Allison Reid, Senior Vice President of North America Development, Starwood Hotels & Resorts Worldwide, Inc. “With its urban design, social atmosphere and live music offerings, Aloft has emerged as a top choice among owners and the next generation of travelers in markets across North America.”

Aloft’s innovative and exclusive initiatives set it apart. Aloft recently announced that select properties will roll out Keyless Check-In, allowing guests to use their smartphones to check in to the hotel and open their guestroom door. This follows on the heels of Smart Check-In, the first mobile check-in using RFID technology to truly bypass the front desk available at 14 Aloft properties. In addition, Aloft has an exclusive design partnership with Design Within Reach (DWR), and its W XYZ(SM) bars offer live, free access to local emerging artists as well as some of the hottest bands with Live at Aloft Hotels programming.

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