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Aloft Perth previews its urban-inspired, modern design with ‘The Aloft Experience’ at Perth Fringe World Festival

January 20, 2017 Hotel News No Comments Email Email

Aloft Perth, part of Marriott International, is giving a glimpse into its urban-inspired design, modern style and vibrant social experience as part of ‘The Aloft Experience’ at the 2017 Fringe World Festival.

The Aloft Experience, comprising an actual mock-up room from the soon-to-debut Aloft Perth, will host a series of performances by ‘Uta Uber Kool Ja’, a fashionista and star, between 20 January and 5 February at The Pleasure Garden, during the Fringe World Festival.

To mark this fantastic opportunity to experience the global Aloft brand, Western Australians also have a chance to spend seven days among the first guests at Aloft Perth, via a social competition on throughout Fringe World Festival.

The Aloft Experience showcases the furnishings and fixtures of one of Aloft Perth’s 224 spacious rooms, which feature plush interiors and specially commissioned local artworks.

Aloft Perth General Manager Stephen Morahan said audiences at Fringe World Festival will be the first in Australia to have a unique experience of the Aloft brand as part of an exciting show by a leading performance artist based on an ‘after-show party’ in the room.

“Fringe World Festival is Perth’s most dynamic and creative major public event, attracting hundreds of thousands of Western Australians, so there is no better place for The Aloft Experience to show off our focus on modern design, technology and social experiences.”

Aloft Perth is slated to open its doors to guests in early August 2017, marking the long awaited debut of the global Aloft brand into Australia. For the ‘always on’ next generation of traveller, the Aloft brand offers a tech-forward, vibrant experience and a modern style that is different by design.

Located at 27 Rowe Avenue, Rivervale, Aloft Perth will form part of Springs Rivervale, an urban renewal project converting mostly vacant land into a vibrant and active mixed-use community along the banks of the Swan River. The area is within a short distance of both the Central Business district and all regional, domestic and international terminals at Perth Airport.

Aloft Perth is only a few minutes by car from Perth’s growing commercial and shopping heart; its vibrant Northbridge nightlife; the glamorous Burswood entertainment precinct; and the new world-class Perth Stadium, which will commence opening at the end of 2017

More information about Aloft Perth’s rates, range of rooms, other recreational facilities and unique sense of style and activation will be available closer to opening.

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