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Alpha Eastern Creek in Pole Position for Growth

April 4, 2014 Hotel News No Comments Email Email

Australia’s newest privately-owned Hotel company, Alpha Hotels & Resorts, has officially launched Alpha Hotel Eastern Creek (formerly Chifley Eastern Creek), its second upper midscale hotel for 2014.

The Group-owned hotel boasts a prime position directly opposite Sydney Motorsport Park, within one of Western Sydney’s fastest growing Corporate and Industrial Estates.

Alpha Hotel Eastern Creek will be transformed through a $10 million investment to meet increased demand for full-service hotels in the area by 2015. Market growth is expected to be fuelled by NSW Government infrastructure projects proposed for the Broader Western Sydney Area including; the location of future employment land and centres, a road network, potential freight and transport corridors and staging scenarios.

Jonathan Wooller, Managing Partner Alpha Hotels & Resorts & Glenn Matthews, CEO Australian Racing Drivers Club

In late 2014, construction will commence on the addition of 60 new rooms, creating an entirely new floor on top of the existing premise increasing the room count to 162. By completion in 2015 it will be the largest hotel in the area.

Jonathan Wooller, Founder and Managing Partner of Alpha Hotels & Resorts said, “With uninterrupted views over Sydney Motorsport Park, and surrounding areas, the Alpha Club floor will have 60 additional guest rooms and social areas that will incorporate contemporary interior design, the latest technology, entertainment and amenities for the fast-paced, style-conscious traveller”.

“Both the Alpha Club floor and the exceptional dining experience offered at Oak Bar & Grill, will distinguish Alpha Hotel Eastern Creek as the World-class hotel provider in the heart of Sydney’s growth corridor’, he added.

Revitalisation and branding initiatives already completed for the hotel include the transition to the vibrant Alpha brand identity and the launch of its responsive, mobile-friendly website with “Best Price Promise”.

Alpha Eastern Creek also opened its new dining destination restaurant last month after a major up-market revamp of its popular bistro-style dining space. “Oak Bar & Grill” is located within the hotel but in its own unique space. Hotel guests, visitors to the area and businesses can enjoy Oak’s chic but chilled out atmosphere with indoor and alfresco dining.

Alpha Hotels & Resorts made its entrance into the market at the start of 2014,opening Alpha Canberra in Tuggerangong in February. Alpha Mosaic Brisbane, a landmark 18-story hotel, 213 apartment, commercial and retail complex will set the benchmark for a new-build Alpha property when it opens in the second quarter of 2014.

Majority owned by Alpha Hotels & Resorts, the boutique Diamant Hotel in Potts Point will also provide Alpha Hotels & Resorts an affiliated Sydney property of exceptional quality.

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