It’s no surprise that travel and tourism, with all its benefits, comes with a significant carbon footprint. With the Australian transport sector accounting for 16 per cent of the country’s total emissions, travellers are becoming more concerned than ever with the effects of climate change and increasingly expect the travel industry to share their concerns.
A new research report by Amadeus, a leading provider of advanced technology solutions for the global travel industry, and Griffith University in Australia, one of the world’s leading academic institutions in tourism studies, has found that while climate change knowledge is relatively high, tourists often fail to convert knowledge and attitudes into carbon-reducing behaviours.
To accelerate progress toward reducing greenhouse gas (GHG) emissions in the Travel and Tourism sector and encourage pro-environmental traveller attitudes, the industry needs leadership on reporting, disclosure and reduction, along with an enabling policy environment (including mandatory schemes).
Key takeaways from ‘Proving the case: Carbon Reporting in Travel and Tourism’
- Whilst Travel and Tourism companies are recognising the benefits of measuring and reporting GHG emissions, considering the size of the sector and its annual growth rates, reporting levels are still comparatively low, and quality is often insufficient.
- Mandatory reporting programmes are beneficial in creating greater consistency and accuracy, facilitating better policy making and investment for carbon reduction.
- Australian business leaders are increasingly recognising that reporting carbon emissions is not only good practice, but offers advantages in terms of improving operational efficiency, compliance, employee and community engagement, and branding.
- Only 33 per cent of Australian travellers Australia believed that carbon offsets would have a positive effect (Choi & Ritchie, 2014) and 36 per cent of travellers show high environmental values (Mair, 2010).
- Tourist demand for low-carbon products, including carbon offsets, is largely of a passive nature, where travellers are aware of their impacts, but not necessarily willing to make