Last month saw STA Travel fly the ‘Red, White and Blue’ at six USA-themed events right around the country.
As part of its push to promote its great portfolio of tours and packages to the United States, the travel operator recently partnered with Brand USA, the destination marketing organization of the United States, to host Festivals at popular student venues in each of Canberra, Brisbane, Sydney, Melbourne, Adelaide and Perth.
Channelling the U.S. Indie festival vibe, event goers were treated to performances by some of Australia’s best upcoming musical talent, while chowing down on traditional American burgers, tacos and Budweisers.
Each venue was dressed up à la one of the USA’s biggest music festivals Coachella, with face painting and costumes on hand for those really wanting to throw themselves into the spirit of the occasion.
Sensational give-aways, plus a chance to book some of the hottest student travel deals around and a fantastic competition with prizes including flights to The USA and a California Campervan holiday for two people, saw thousands of students flock to each event, with many subsequently taking advantage of STA Travel’s $100 travel handed out to everyone who attended.
Escape the winter blues and experience some of the States’ biggest upcoming musical festivals first hand i