American Express Global Business Travel and Tribe Pictures Produce Award-Winning Motion Graphics Film
A short film produced by Tribe Pictures for American Express Global Business Travel (AEGBT) was recently honored with a Gold Pixie Award. The Pixies, sponsored by the American Pixel Academy (http://www.americanpixelacademy.org), honor and promote outstanding individual work in Motion Graphics, Visual Effects and Animation.
Tribe Pictures short film for AEGBT has earned a Pixie Award for its use of motion graphics.
The film showcases the benefits of having your employees working with American Express Global Business Travel. Just under two minutes in length, it screens at trade shows, plays online and is used for sales and marketing efforts. It not only gives a brief history of American Express Global Business Travel, it also demonstrates one of its products, “EXPERT CARE.” To screen the film, go to: http://www.tribepictures.com/final/amex-axconnect.html.
Employing a fast-paced mix of motion graphics, on-screen type treatments, animated icons, stock photography and 2-D cut-out animation, Tribe’s production delivers an information-packed story to viewers in a memorable and visually appealing fashion.
The Pixie Awards were founded in 2008 by David E. Carter, the founder of the Telly® Awards and American Corporate Identity, and editor of the Creativity Annual. Tribe’s work for corporate clients has won numerous Telly Awards over the years, but this is its first in the area of motion graphics, design and animation.
“When people think of corporate films, they often think of live action talking heads or other traditional documentary formats,” says Tribe Pictures CEO and Creative Director Vern Oakley. “But this project was a marked departure from those techniques, and that’s what the Pixie judges recognized. In this age of emojis, thumbnails and GIFs, using a highly imaginative succession of animated scenes is a great way to reinforce the information contained in the script while keeping our viewers’ attention and entertaining them, too.”