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American Women Voted Crystal Cruises as America’s Best in Travel for Luxury Cruising

January 25, 2014 Accolades No Comments Email Email

As the leading advocacy for female consumers, WomenCertified® is delighted to honor Crystal Cruises with the 2013 Women’s Choice Award for America’s Best in Travel in Luxury Cruising.

This award designation is based on a national survey among 1,300 plus women consumers and travel agents who were asked to select the brands they would most highly recommend to others.

“Our steadfast commitment to extraordinary service, exceptional quality, and astonishing choices has earned us unprecedented recognition as the World’s Best for an incredible 20 years. As women are the primary travel decision-makers in most households, we are honored to have earned the Women’s Choice Award and to be named the most recommended Luxury Cruise line by women and travel agents across America,” says Edie Bornstein, President & COO, Crystal Cruises.

Today’s U.S. female consumer values the opinion of others and over half of all women consider their role as a broadcaster, responsible for helping others make smart choices (2012 Fleishman Hillard Study), so it’s not surprising that major brands are focusing on delivering a customer experience women will love. The Women’s Choice Award has set the standard for helping women make smarter choices by collectively identifying the brands most recommended and trusted by women and those that deliver a customer experience worthy of her recommendation.

  • 92% of Americans will seek out the recommendation of others before making a major decision (Neilsen Research 2012)
  • 9 out of 10 women would ‘definitely’ trust a brand more if it carried the Women’s Choice Award (MedeliaMonitor 2013) 

According to Delia Passi, WomenCertified®, Inc., founder and author of Winning the Toughest Customer: The Essential Guide to Selling to Women, the Women’s Choice Award honors brands that have demonstrated exceptional service in meeting the needs of women and that receive an extraordinary recommendation rating by women. Delia says, “Recognizing Crystal Cruises as the top Luxury Cruising Line helps ‘women guide other women’ to make smart choices when determining travel plans for her and her family.”

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