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An increasing number of travellers depend on agents as their trusted source of information

July 11, 2018 Insurance No Comments Email Email

The results of the 2018 SureSave Travel Insurance Index* reveals that travel agents are relied on by a growing number of Australian travellers.  This is the seventh annual consumer research project conducted by SureSave, a leading provider of travel assistance and insurance in the agency channel. 

Matt Endycott, Head of Agency Sales at SureSave, comments,

“Each year in Australia, we are continuing to see an increased number of travellers turning to agents.  Travellers place a high importance on agents’ specialised knowledge in order to book travel plans, organise complex itineraries and receive information on travel insurance.” 

Travel agents are more trusted now than ever

This year, 79% of Australians say they now view agents as ‘a trusted source of travel and safety advice’.  This is an increase of 5% since last year, and is a staggering increase of 22% since SureSave’s research began in 2012 when only 57% of respondents viewed agents in this manner.

“Our research continues to uncover insights into Australian travellers’ perceptions of agents and sheds light on their travel habits.  We are seeing a considerable jump in the general public’s positive perception of agents.  Overall, travellers really want to maximise the expertise provided by agents,” says Endycott.

Leaning on agents for travel insurance, bookings and complex itineraries

27% of Australians sourced their travel insurance policy for their most recent international leisure trip from a travel agency (either in person, via email, online or over the phone), making it the most popular option.

41% of Australians used a travel agent to purchase their last overseas leisure trip.  21% of respondents cite the main reason for booking travel through an agent as, ‘it’s convenient to book everything through a travel agent’.  A further 20% state that ‘it’s easier to book through a travel agent when booking complex itineraries’.

“At SureSave, we aim to ensure that agents are at the forefront of travel insurance and stay well informed so they can confidently provide information to customers that best suit their needs,” says Endycott.

For more information on SureSave, please visit

*SureSave’s 2018 Travel Insurance Index is the company’s seventh consecutive annual independent research project.  The SureSave Travel Insurance Index is an annual, independently commissioned piece of research, involving 1,000 respondents in Australia.

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