After the overwhelming success of Smile Asia Week in 2014, The Ritz-Carlton hotels of Asia Pacific return for the second year, to raise funds for The Smile Mission. From May 4 to 10, specially crafted cakes will be sold to raise funds for the international medical charity which gives children with cleft lips or palates, a reason to smile again.
The 2nd Smile Asia Week will be celebrated at 21 Ritz-Carlton hotels in Asia-Pacific. Pastry chefs of The Ritz-Carlton in each hotel designed their own recipes for the cake sale, with a focus on local tastes and preferences. In China, Hong Kong and Singapore, Valrhona Chocolate and Banana Cake was selected, reflecting the universal popularity of chocolate, which puts a smile on everyone’s faces, and banana being a flavour that appeals to both children and adults alike.
Around 10,000 Ritz-Carlton Ladies and Gentlemen in Asia will take part in this drive to raise funds through the sale of specially crafted cakes, sold exclusively through smileasiaweek.org. All proceeds go directly to the charity and will be used to send medical volunteers on surgical missions across Asia. The cakes are perfect for celebrating special occasions, from Mother’s Day to anniversaries and birthdays. The website also allows customers from around the world to have cakes delivered to their loved ones and friends in Asia.
To make the event more meaningful for the local community, The Ritz-Carlton, Hong Kong and The Ritz-Carlton, Millenia Singapore are partnering with the French art organisation, La Fabrique Du Sourire, to host The Smile Factory. Guests will be invited to participate in Smile painting activities, take photos with lollipop Smile props and watch ‘live’ Smile painting sessions by French artist, Sophie Raynaud. Limited-edition Smile lithographic works, designed for Smile Asia Week 2015, are also available for purchase. A part of the proceeds from the sale of the art pieces will go to The Smile Mission.
“The Ritz-Carlton is always focused on establishing meaningful relationships with the local community by devoting ourselves to our company’s corporate responsibility foundation, Community Footprints.,” said Victor Clavell, Vice President – Asia-Pacific. “With strong support from our Ladies and Gentlemen for this initiative, we were able to give new smiles to 418 children with cleft lips last year. This small surgery changed their lives and inspired us again this year to continue this activity and help more children in the local communities in which we are present.”
Through the hard work and heartfelt service of The Ritz-Carlton Ladies and Gentlemen in 2014, 13,000 cakes were sold from May 5 to 11, raising a total of US$400,000.