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ANA Creates New Department to Prioritize Mobility as a Service

July 8, 2019 Aviation No Comments Email Email

All Nippon Airways (ANA), Japan’s largest and 5-Star airline for seven consecutive years, is embracing the wave of innovation that has led to a proliferation of transportation options by setting up a new department to streamline Mobility as a service (MaaS). Simplifying transportation is of utmost importance for travelers in new cities, and ANA is committed to meeting their needs.

Mobility as a Service (MaaS) is the term used to describe the integration of various forms of transportation services into a single mobility service which is accessible on demand. MaaS allows for the facilitation of a diverse array of transportation options, everything from public transport to ride-, car- or bike-sharing services as well as taxis or rental cars. MaaS offers incredible value for users through use of a single application to provide access to all transportation options, utilizing a single payment channel to streamline operation.

“Travel can be a stressful experience, and ANA is always looking for new ways to help passengers get to their destinations as quickly and efficiently as possible,” said Juichi Hirasawa, Senior Vice President of ANA. “Everyone can relate to the difficulty of navigating a new city and trying to understand its unique transportation ecosystem. By prioritizing MaaS, we will extend ANA’s famous service beyond air travel to include everything that occurs after arrival at the airport.”

ANA’s decision to accelerate its investment in MaaS operations are part of its broader efforts to create a safer and more comfortable travel environment for all passengers regardless of culture, language, nationality, age, gender, and disability. ANA aims to become an airline that provides the highest level of service, and MaaS is an integral part of this vision.

To make this vision a reality, ANA is partnering with Keikyu Corporation, Yokosuka City and Yokohama National University. The Private-public partnership aims to create a comprehensive mobile service called “Universal MaaS” that will be intuitive and easily operable for a broad section of users. Under the current framework, ANA and its partners will hold an exhibition in Yokosuka this fall in order to field test the service and find new companies capable of contributing to the project. The first phase of the trials will connect Yokosuka with Haneda Airport, gathering data and learning over time to help make Universal MaaS better suited to other locations across Japan and the entire world.

The decision to extend ANA’s vaunted service to passengers after they have landed at their destination is a hallmark of the airline’s commitment to continually improving itself. ANA is dedicated to raising the bar on hospitality and is constantly exploring how the latest technology can be harnessed to offer real benefits to passengers.

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