Anantara Vacation Club, is pleased to announce two exciting additions to the Executive Management Marketing Team who will support the company’s continuing expansion.
Ivy Chee and Paul Lim, two veteran hospitality marketers, will manage marketing alliances for Anantara Vacation Club, developing key relationships within the hospitality industry to reinforce and bolster Anantara Vacation Club’s offerings and guest experience.
“I am delighted to announce these dynamic new additions to our marketing team,” said Martin Tolan, Chief Operating Officer of Anantara Vacation Club. “Ivy and Paul bring valuable experience, and will help us define, position and elevate our brand and offerings to Anantara Vacation Club owners and new audiences.”
Anantara Vacation Club launched in 2010 as a unique Shared Holiday Ownership concept offering discerning customers opportunities for 5-star vacations in Asia and beyond. In just five years, Anantara Vacation Club has quickly grown into a recognized industry leader. Through the acquisition, development and renovation of quality resort properties; its unique and flexible Club Points system; and the advantages offered by being part of the worldwide network of Anantara Hotels & Resorts, Anantara Vacation Club is quickly redefining the standards for the shared ownership industry standard in Asia.
As Director of Marketing Alliances – Travel & Leisure, Ivy Chee will seek out new opportunities for Anantara Vacation Club to develop partnerships with travel agencies, tour operators, attractions, luxury travel networks and others. She will also work to evolve Anantara Vacation Club’s dynamic digital platform. Ivy brings a diverse background in the global travel industry with a focus on Asia. She previously served as the Regional Director – East Asia for the Pacific Asia Travel Association (PATA) where she cultivated both public and private sectors partners within the tourism industry.
Paul Lim will serve as the Director of Marketing Alliances and be based out of Anantara Vacation Club’s corporate office in Bangkok. Paul has more than ten years of industry experience developing strategic affiliate marketing programs and partnerships, most recently with the Australia and New Zealand Banking Group. An energetic and motivational leader, Paul successfully led sales and marketing teams for new product consumer and B2B launches. Paul also brings valuable experience with event management, public relations and sales promotions.