Anantara Vacation Club expands its market reach, announcing recent brand achievements and plans for the year ahead
Anantara Vacation Club, Asia’s leading luxury shared ownership concept for discerning travellers, is pleased to share its recent brand achievements – marked by the development of room inventory, enhanced owner services and creative family programming.
Throughout 2016, Anantara Vacation Club has continued to grow and evolve with the opening of Anantara Vacation Club Chiang Mai and the addition of Club inventory at Anantara Vacation Club at Riverside Bangkok. The Family Fun Programme was launched at Anantara Vacation Club Mai Khao Phuket, offering Club Points Owners and their guests an extensive selection of activities tailored to all ages. It was met with widespread positive feedback and has increased the resort’s appeal to families from a range of cultural backgrounds. Renovations at Anantara Vacation Club at Oaks Shore, Queenstown in New Zealand were also completed to unveil a modernised, updated resort.
Anantara Vacation Club’s offerings in China were further enhanced by a partnership with three Dorsett Hospitality International properties in the cities of Wuhan, Lushan and Chengdu through the Global Traveller programme. Moreover, a number of Tivoli hotels across scenic Portugal were added to the Club Escapes programme. The country was recently named as the most sought after destination in Western Europe and won a host of awards courtesy of Travel + Leisure and Condé Nast Traveler magazines in 2016. Properties across Australia, Sri Lanka and exotic Zambia also joined the Club Escapes portfolio.
From a service perspective, Anantara Vacation Club added a Japanese language option to its customer service portfolio, implemented a call back request function and introduced live chat to its website in 2016. An enhanced welcome call service was also developed to answer new Owners’ questions and provide more information about the Club’s services, terms and conditions. To keep up with the company’s market expansion while maintaining a focus on profitability, Maurizio Bisicky was appointed to oversee commercial, service and hospitality operations. Maurizio is an industry veteran possessing extensive international experience.
In 2017, Anantara Vacation Club plans to establish its presence in the United Arab Emirates by capturing a rapidly developing market in the region, pending the release of new laws in Dubai regulating the timeshare industry. “With over 1,500 nights booked in the UAE at Anantara Hotels in partnership with Anantara Vacation Club in 2016, we recognise Club Points Owners’ growing demand for inventory in the United Arab Emirates and plan to expand upon it in the New Year” said Maurizio Bisicky, Senior Vice President of Sales and Marketing.